Universities as stakeholders that influence students' intention to visit a place

Nergis Aziz*, Habibe Ilhan, Barry A. Friedman, Nizameddin Bayyurt, Ibrahim Keleş

*Bu çalışma için yazışmadan sorumlu yazar

Araştırma sonucu: ???type-name???Makalebilirkişi

6 Atıf (Scopus)

Özet

Place branding is gaining significance as destinations compete for scarce resources and visitors. Universities have great potential to influence the attitudes and behavioral intentions of the next generation of visitors, yet little research exists that explores the role or impact universities have on place branding. Using the Theory of Planned Behavior (Ajzen, 1991), we therefore tested the influence that universities have on individuals' attitudes toward and intention to visit Turkey. Data analyzed from 226 students suggest that universities influenced potential visitor attitudes, which led to the forming of behavioral intention to visit a particular country, and eventually resulted in actual behavior (visiting Turkey). To build value and attract visitors, universities should be involved in the place branding processes. This paper fills this gap and contributes to the literature by analyzing the impact of universities' activities on the formation of visitor intentions to visit Turkey.

Orijinal dilİngilizce
Sayfa (başlangıç-bitiş)249-267
Sayfa sayısı19
DergiPlace Branding and Public Diplomacy
Hacim12
Basın numarası4
DOI'lar
Yayın durumuYayınlandı - 1 Kas 2016
Harici olarak yayınlandıEvet

Bibliyografik not

Publisher Copyright:
© 2016 Macmillan Publishers Ltd.

Parmak izi

Universities as stakeholders that influence students' intention to visit a place' araştırma başlıklarına git. Birlikte benzersiz bir parmak izi oluştururlar.

Alıntı Yap