Understanding the Role of Emotions in the Evaluation Process of Baby Strollers by Expectant Mothers

Begüm Türeyengil*, E. Cem Alppay

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Özet

The aim of this study is to determine the emotional effects of contemporary stroller designs. Today a wide spectrum of baby stroller designs with a high degree of multi-functionality is available in the market to respond complicated needs of expectant mothers. During the product selection process, primary users, are able to analyze the multi-functional nature of various baby stroller designs without the ability of a real trial because of serious health risks for the baby. The appearance of the product can be the primary hidden factor in the final selection decision. Therefore, this study aims to find which design features affect the emotions of expectant mothers, whom are the primary users of these products, and which product features may affect the purchasing decision. By examining the relationship between emotions and product features; it was aimed to make guiding determinations that can be used in the design, production and marketing stages.

Orijinal dilİngilizce
Ana bilgisayar yayını başlığıAdvances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021
EditörlerCliff Sungsoo Shin, Giuseppe Di Bucchianico, Shuichi Fukuda, Yong-Gyun Ghim, Gianni Montagna, Cristina Carvalho
YayınlayanSpringer Science and Business Media Deutschland GmbH
Sayfalar885-892
Sayfa sayısı8
ISBN (Basılı)9783030808280
DOI'lar
Yayın durumuYayınlandı - 2021
EtkinlikAHFE International Conferences on Design for Inclusion, Interdisciplinary Practice in Industrial Design, Affective and Pleasurable Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021 - Virtual, Online
Süre: 25 Tem 202129 Tem 2021

Yayın serisi

AdıLecture Notes in Networks and Systems
Hacim260
ISSN (Basılı)2367-3370
ISSN (Elektronik)2367-3389

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???event.eventtypes.event.conference???AHFE International Conferences on Design for Inclusion, Interdisciplinary Practice in Industrial Design, Affective and Pleasurable Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021
ŞehirVirtual, Online
Periyot25/07/2129/07/21

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Publisher Copyright:
© 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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