The role of other customer effect in corporate marketing: Its impact on corporate image and consumer-company identification

Keyphrases

• Corporate Marketing 100%
• Corporate Image 100%
• Consumer-company Identification 100%
• Corporate Level 40%
• Consumer Perception 20%
• Design Methodology 20%
• Partial Least Squares Structural Equation Modeling (PLS-SEM) 20%
• Convenience Sampling 20%
• Social Comparison 20%
• Product Offering 20%
• Behavioral Response 20%
• Marketing Activity 20%
• Marketing Outcomes 20%
• Service Context 20%
• Marketing Performance 20%
• Social Identity 20%
• Affective Reactions 20%
• Consumer Identity 20%
• Behavioral Consequences 20%
• High Consumers 20%
• Customer Influence 20%
• Marketing Approach 20%
• Social Consumers 20%
• Perceptions of Other Customers 20%
• Adult Consumers 20%

Social Sciences

• Consumer Perception 100%
• Marketing Performance 100%
• Social Attraction 100%