The Impact of the COVID-19 Outbreak on Customer Purchasing Behavior in the E-commerce Sector Project

Artun Pınar; Onur Halit Yenice; Tuncay Özcan; Aziz Kemal Konyalıoğlu; Tuğçe Beldek Apaydın

doi:10.1007/978-3-031-53991-6_2

The Impact of the COVID-19 Outbreak on Customer Purchasing Behavior in the E-commerce Sector Project

Artun Pınar, Onur Halit Yenice, Tuncay Özcan, Aziz Kemal Konyalıoğlu^*, Tuğçe Beldek Apaydın

^*Bu çalışma için yazışmadan sorumlu yazar

İşletme Mühendisliği Bölümü

Araştırma sonucu: Kitap/Rapor/Konferans Bildirisinde Bölüm › Konferans katkısı › bilirkişi

Özet

E-commerce is a rapidly growing sector that has become increasingly important in recent years. The COVID-19 pandemic has had a significant impact on the e-commerce sector, with a surge in online shopping as people were forced to stay home. In Turkey, the e-commerce market grew by 18% in 2019 and is expected to continue to grow in the coming years. The pandemic has led to an increase in demand for certain products, such as sports equipment, shavers, and food delivery services. E-commerce has become more popular due to its convenience, variety of products, and contactless payment options. The Turkish government has also taken steps to promote e-commerce, such as providing tax breaks for businesses that sell online. Thus, we aim to analyse the Impact of the COVID-19 Outbreak on Customer Purchasing Behavior by using clustering and classification algorithms in Turkish e-commerce sector. This study will provide an insight about how the pandemic affects the sales and the behaviour of e-commerce sector patterns in Turkey.

Orijinal dil	İngilizce
Ana bilgisayar yayını başlığı	Industrial Engineering in the Industry 4.0 Era - Selected Papers from ISPR2023
Editörler	Numan M. Durakbasa, M. Güneş Gençyılmaz
Yayınlayan	Springer Science and Business Media Deutschland GmbH
Sayfalar	16-29
Sayfa sayısı	14
ISBN (Basılı)	9783031539909
DOI'lar	https://doi.org/10.1007/978-3-031-53991-6_2
Yayın durumu	Yayınlandı - 2024
Etkinlik	International Symposium for Production Research, ISPR 2023 - Antalya, Turkey Süre: 5 Eki 2023 → 7 Eki 2023

Yayın serisi

Adı	Lecture Notes in Mechanical Engineering
ISSN (Basılı)	2195-4356
ISSN (Elektronik)	2195-4364

???event.eventtypes.event.conference???

???event.eventtypes.event.conference???	International Symposium for Production Research, ISPR 2023
Ülke/Bölge	Turkey
Şehir	Antalya
Periyot	5/10/23 → 7/10/23

Bibliyografik not

Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

BM SKH

Bu sonuç, aşağıdaki Sürdürülebilir Kalkınma Hedefine/Hedeflerine katkıda bulunur

Belgeye Erişim

10.1007/978-3-031-53991-6_2

Diğer Dosyalar ve Linkler

Link to publication in Scopus

Alıntı Yap

Pınar, A., Yenice, O. H., Özcan, T., Konyalıoğlu, A. K., & Apaydın, T. B. (2024). The Impact of the COVID-19 Outbreak on Customer Purchasing Behavior in the E-commerce Sector Project. In N. M. Durakbasa, & M. G. Gençyılmaz (Eds.), Industrial Engineering in the Industry 4.0 Era - Selected Papers from ISPR2023 (pp. 16-29). (Lecture Notes in Mechanical Engineering). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-53991-6_2

Pınar, Artun ; Yenice, Onur Halit ; Özcan, Tuncay et al. / The Impact of the COVID-19 Outbreak on Customer Purchasing Behavior in the E-commerce Sector Project. Industrial Engineering in the Industry 4.0 Era - Selected Papers from ISPR2023. editör / Numan M. Durakbasa ; M. Güneş Gençyılmaz. Springer Science and Business Media Deutschland GmbH, 2024. pp. 16-29 (Lecture Notes in Mechanical Engineering).

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title = "The Impact of the COVID-19 Outbreak on Customer Purchasing Behavior in the E-commerce Sector Project",

abstract = "E-commerce is a rapidly growing sector that has become increasingly important in recent years. The COVID-19 pandemic has had a significant impact on the e-commerce sector, with a surge in online shopping as people were forced to stay home. In Turkey, the e-commerce market grew by 18% in 2019 and is expected to continue to grow in the coming years. The pandemic has led to an increase in demand for certain products, such as sports equipment, shavers, and food delivery services. E-commerce has become more popular due to its convenience, variety of products, and contactless payment options. The Turkish government has also taken steps to promote e-commerce, such as providing tax breaks for businesses that sell online. Thus, we aim to analyse the Impact of the COVID-19 Outbreak on Customer Purchasing Behavior by using clustering and classification algorithms in Turkish e-commerce sector. This study will provide an insight about how the pandemic affects the sales and the behaviour of e-commerce sector patterns in Turkey.",

keywords = "Clustering, Customer Purchasing Behavior, E-commerce, K-means, Pandemic Outbreak, RFM",

author = "Artun Pınar and Yenice, {Onur Halit} and Tuncay {\"O}zcan and Konyalıoğlu, {Aziz Kemal} and Apaydın, {Tuğ{\c c}e Beldek}",

note = "Publisher Copyright: {\textcopyright} The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.; International Symposium for Production Research, ISPR 2023 ; Conference date: 05-10-2023 Through 07-10-2023",

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doi = "10.1007/978-3-031-53991-6_2",

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Pınar, A, Yenice, OH, Özcan, T, Konyalıoğlu, AK & Apaydın, TB 2024, The Impact of the COVID-19 Outbreak on Customer Purchasing Behavior in the E-commerce Sector Project. in NM Durakbasa & MG Gençyılmaz (eds), Industrial Engineering in the Industry 4.0 Era - Selected Papers from ISPR2023. Lecture Notes in Mechanical Engineering, Springer Science and Business Media Deutschland GmbH, pp. 16-29, International Symposium for Production Research, ISPR 2023, Antalya, Turkey, 5/10/23. https://doi.org/10.1007/978-3-031-53991-6_2

The Impact of the COVID-19 Outbreak on Customer Purchasing Behavior in the E-commerce Sector Project. / Pınar, Artun; Yenice, Onur Halit; Özcan, Tuncay et al.
Industrial Engineering in the Industry 4.0 Era - Selected Papers from ISPR2023. ed. / Numan M. Durakbasa; M. Güneş Gençyılmaz. Springer Science and Business Media Deutschland GmbH, 2024. p. 16-29 (Lecture Notes in Mechanical Engineering).

Araştırma sonucu: Kitap/Rapor/Konferans Bildirisinde Bölüm › Konferans katkısı › bilirkişi

TY - GEN

T1 - The Impact of the COVID-19 Outbreak on Customer Purchasing Behavior in the E-commerce Sector Project

AU - Pınar, Artun

AU - Yenice, Onur Halit

AU - Özcan, Tuncay

AU - Konyalıoğlu, Aziz Kemal

AU - Apaydın, Tuğçe Beldek

N1 - Publisher Copyright: © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

PY - 2024

Y1 - 2024

N2 - E-commerce is a rapidly growing sector that has become increasingly important in recent years. The COVID-19 pandemic has had a significant impact on the e-commerce sector, with a surge in online shopping as people were forced to stay home. In Turkey, the e-commerce market grew by 18% in 2019 and is expected to continue to grow in the coming years. The pandemic has led to an increase in demand for certain products, such as sports equipment, shavers, and food delivery services. E-commerce has become more popular due to its convenience, variety of products, and contactless payment options. The Turkish government has also taken steps to promote e-commerce, such as providing tax breaks for businesses that sell online. Thus, we aim to analyse the Impact of the COVID-19 Outbreak on Customer Purchasing Behavior by using clustering and classification algorithms in Turkish e-commerce sector. This study will provide an insight about how the pandemic affects the sales and the behaviour of e-commerce sector patterns in Turkey.

AB - E-commerce is a rapidly growing sector that has become increasingly important in recent years. The COVID-19 pandemic has had a significant impact on the e-commerce sector, with a surge in online shopping as people were forced to stay home. In Turkey, the e-commerce market grew by 18% in 2019 and is expected to continue to grow in the coming years. The pandemic has led to an increase in demand for certain products, such as sports equipment, shavers, and food delivery services. E-commerce has become more popular due to its convenience, variety of products, and contactless payment options. The Turkish government has also taken steps to promote e-commerce, such as providing tax breaks for businesses that sell online. Thus, we aim to analyse the Impact of the COVID-19 Outbreak on Customer Purchasing Behavior by using clustering and classification algorithms in Turkish e-commerce sector. This study will provide an insight about how the pandemic affects the sales and the behaviour of e-commerce sector patterns in Turkey.

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KW - Customer Purchasing Behavior

KW - E-commerce

KW - K-means

KW - Pandemic Outbreak

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M3 - Conference contribution

AN - SCOPUS:85187790692

SN - 9783031539909

T3 - Lecture Notes in Mechanical Engineering

SP - 16

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BT - Industrial Engineering in the Industry 4.0 Era - Selected Papers from ISPR2023

A2 - Durakbasa, Numan M.

A2 - Gençyılmaz, M. Güneş

PB - Springer Science and Business Media Deutschland GmbH

T2 - International Symposium for Production Research, ISPR 2023

Y2 - 5 October 2023 through 7 October 2023

ER -

Pınar A, Yenice OH, Özcan T, Konyalıoğlu AK, Apaydın TB. The Impact of the COVID-19 Outbreak on Customer Purchasing Behavior in the E-commerce Sector Project. In Durakbasa NM, Gençyılmaz MG, editörler, Industrial Engineering in the Industry 4.0 Era - Selected Papers from ISPR2023. Springer Science and Business Media Deutschland GmbH. 2024. p. 16-29. (Lecture Notes in Mechanical Engineering). doi: 10.1007/978-3-031-53991-6_2

The Impact of the COVID-19 Outbreak on Customer Purchasing Behavior in the E-commerce Sector Project

Özet

Yayın serisi

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Bibliyografik not

BM SKH

Belgeye Erişim

Diğer Dosyalar ve Linkler

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