The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor: Moderating Role of Religious Orientation

Elif Karaosmanoglu; Didem Gamze Isiksal

doi:10.1007/978-3-319-29877-1_130

The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor: Moderating Role of Religious Orientation

Elif Karaosmanoglu^*
, Didem Gamze Isiksal

^*Bu çalışma için yazışmadan sorumlu yazar

İşletme Mühendisliği Bölümü

Istanbul Technical University

Araştırma sonucu: Kitap/Rapor/Konferans Bildirisinde Bölüm › Bölüm › bilirkişi

Özet

Since branding is a social construct as much as an economic construct (Fan 2005), brands are considered as a part of modern-day social customer’s life. Therefore, corporate brands and their unethical behavior are scrutinized more closely. The examples such as Apple’s labor violations while producing iPhone in China or Samsung’s infringing on several patents and design of Apple products had significant effects on the brand–consumer relationships (Aaker et al. 2004; Paulssen and Bagozzi 2009) regardless of loss types and severity of transgressions.

Orijinal dil	İngilizce
Ana bilgisayar yayını başlığı	Developments in Marketing Science
Ana bilgisayar yayını alt yazısı	Proceedings of the Academy of Marketing Science
Yayınlayan	Springer Nature
Sayfalar	687-691
Sayfa sayısı	5
DOI'lar	https://doi.org/10.1007/978-3-319-29877-1_130
Yayın durumu	Yayınlandı - 2016

Yayın serisi

Adı	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Basılı)	2363-6165
ISSN (Elektronik)	2363-6173

Bibliyografik not

Publisher Copyright:
© 2016, Academy of Marketing Science.

Belgeye Erişim

10.1007/978-3-319-29877-1_130

Diğer Dosyalar ve Linkler

Link to publication in Scopus

Alıntı Yap

Karaosmanoglu, E., & Isiksal, D. G. (2016). The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor: Moderating Role of Religious Orientation. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 687-691). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-29877-1_130

Karaosmanoglu, Elif ; Isiksal, Didem Gamze. / The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor : Moderating Role of Religious Orientation. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2016. pp. 687-691 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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abstract = "Since branding is a social construct as much as an economic construct (Fan 2005), brands are considered as a part of modern-day social customer{\textquoteright}s life. Therefore, corporate brands and their unethical behavior are scrutinized more closely. The examples such as Apple{\textquoteright}s labor violations while producing iPhone in China or Samsung{\textquoteright}s infringing on several patents and design of Apple products had significant effects on the brand–consumer relationships (Aaker et al. 2004; Paulssen and Bagozzi 2009) regardless of loss types and severity of transgressions.",

keywords = "Customer Relationship Management, Ethical Judgment, Intrinsic Religiosity, Religious Orientation, Unethical Behavior",

author = "Elif Karaosmanoglu and Isiksal, \{Didem Gamze\}",

note = "Publisher Copyright: {\textcopyright} 2016, Academy of Marketing Science.",

year = "2016",

doi = "10.1007/978-3-319-29877-1\_130",

language = "English",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

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Karaosmanoglu, E & Isiksal, DG 2016, The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor: Moderating Role of Religious Orientation. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 687-691. https://doi.org/10.1007/978-3-319-29877-1_130

The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor: Moderating Role of Religious Orientation. / Karaosmanoglu, Elif; Isiksal, Didem Gamze.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2016. p. 687-691 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Araştırma sonucu: Kitap/Rapor/Konferans Bildirisinde Bölüm › Bölüm › bilirkişi

TY - CHAP

T1 - The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor

T2 - Moderating Role of Religious Orientation

AU - Karaosmanoglu, Elif

AU - Isiksal, Didem Gamze

PY - 2016

Y1 - 2016

N2 - Since branding is a social construct as much as an economic construct (Fan 2005), brands are considered as a part of modern-day social customer’s life. Therefore, corporate brands and their unethical behavior are scrutinized more closely. The examples such as Apple’s labor violations while producing iPhone in China or Samsung’s infringing on several patents and design of Apple products had significant effects on the brand–consumer relationships (Aaker et al. 2004; Paulssen and Bagozzi 2009) regardless of loss types and severity of transgressions.

AB - Since branding is a social construct as much as an economic construct (Fan 2005), brands are considered as a part of modern-day social customer’s life. Therefore, corporate brands and their unethical behavior are scrutinized more closely. The examples such as Apple’s labor violations while producing iPhone in China or Samsung’s infringing on several patents and design of Apple products had significant effects on the brand–consumer relationships (Aaker et al. 2004; Paulssen and Bagozzi 2009) regardless of loss types and severity of transgressions.

KW - Customer Relationship Management

KW - Ethical Judgment

KW - Intrinsic Religiosity

KW - Religious Orientation

KW - Unethical Behavior

UR - https://www.scopus.com/pages/publications/85125183995

U2 - 10.1007/978-3-319-29877-1_130

DO - 10.1007/978-3-319-29877-1_130

M3 - Chapter

AN - SCOPUS:85125183995

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 687

EP - 691

BT - Developments in Marketing Science

PB - Springer Nature

ER -

Karaosmanoglu E, Isiksal DG. The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor: Moderating Role of Religious Orientation. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2016. p. 687-691. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-29877-1_130

The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor: Moderating Role of Religious Orientation

Özet

Yayın serisi

Bibliyografik not

Belgeye Erişim

Diğer Dosyalar ve Linkler

Parmak izi

Alıntı Yap