Strategy development and assessment via scenarios for the turkish apparel industry

The Turkish textile and apparel industry is losing ground as a global player. This forces it to make a careful future analysis to determine the road map ahead and to develop appropriate strategies. Since long term success heavily depends on the development and implementation of strategies that best respond to future requirements for achieving objectives, this study aims to develop strategies for the Turkish apparel industry and determine key strategies among them with a procedure that enables users to make a strategy assessment. For this aim, an approach involving scenario development and strategy appraisal is proposed and applied to the Turkish apparel industry. After describing the general framework of the application, main issues and findings are summarised for the industry and companies acting in the field.