Role of Instagram Addiction on Academic Performance among Turkish University Students: Mediating Effect of Procrastination

With the increasing use of social media, social media addiction has rapidly become a widespread problem that affects the well-being and performance of university students. Instagram is one of the most popular social media platforms among young people and it has specific features leading to problematic and addictive use. This study aims to explore the effects of self-esteem, procrastination, and Instagram addiction on the academic performance of university students. Therefore, the direct and indirect relationships between self-esteem, Instagram addiction, procrastination, and academic performance were investigated. A survey study was conducted with 378 university students from Turkey by using structural equation modelling. The results show that Instagram addiction has a significant effect on procrastination, while it has no significant effect on academic performance. Nevertheless, the relationship between Instagram addiction and academic performance is mediated by procrastination. Furthermore, the results show that self-esteem has a direct significant effect on Instagram addiction and procrastination, whereas it has an indirect effect on academic performance mediated by procrastination.