Process mining application for analysis of customer’s different visits in a shopping mall

Onur Dogan; Carlos Fernandez-Llatas; Basar Oztaysi

doi:10.1007/978-3-030-23756-1_20

Process mining application for analysis of customer’s different visits in a shopping mall

Onur Dogan^*, Carlos Fernandez-Llatas, Basar Oztaysi

^*Bu çalışma için yazışmadan sorumlu yazar

Endüstri Mühendisliği Bölümü

Araştırma sonucu: Kitap/Rapor/Konferans Bildirisinde Bölüm › Konferans katkısı › bilirkişi

13 Atıf (Scopus)

Özet

Indoor customers may have different purposes to visit a shopping mall. Understanding the visiting aims results in better customer relationship management. One of the ways to explain the customer purpose is to discover customer paths. Customers mainly visit stores related to their purposes. The main problem is to discover customer paths from paths. Since customers have changeable mood and there are many stores in a shopping mall, customer paths are generally too complex to evaluate. To overcome that problem, we use process mining technique. Process mining is a technique that has some algorithms to discover business processes from event logs in the databases. In this study, we consider the visited stores as an activity in a process. PALIA Suite, a process mining tool that includes several clustering methods for processes, is used to discover and cluster indoor customer paths to evaluate differences among the visits.

Orijinal dil	İngilizce
Ana bilgisayar yayını başlığı	Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making - Proceedings of the INFUS 2019 Conference
Editörler	Cengiz Kahraman, Sezi Cevik Onar, Basar Oztaysi, Irem Ucal Sari, Selcuk Cebi, A.Cagri Tolga
Yayınlayan	Springer Verlag
Sayfalar	151-159
Sayfa sayısı	9
ISBN (Basılı)	9783030237554
DOI'lar	https://doi.org/10.1007/978-3-030-23756-1_20
Yayın durumu	Yayınlandı - 2020
Etkinlik	International Conference on Intelligent and Fuzzy Systems, INFUS 2019 - Istanbul, Turkey Süre: 23 Tem 2019 → 25 Tem 2019

Yayın serisi

Adı	Advances in Intelligent Systems and Computing
Hacim	1029
ISSN (Basılı)	2194-5357
ISSN (Elektronik)	2194-5365

???event.eventtypes.event.conference???

???event.eventtypes.event.conference???	International Conference on Intelligent and Fuzzy Systems, INFUS 2019
Ülke/Bölge	Turkey
Şehir	Istanbul
Periyot	23/07/19 → 25/07/19

Bibliyografik not

Publisher Copyright:
© 2020, Springer Nature Switzerland AG.

Belgeye Erişim

10.1007/978-3-030-23756-1_20

Diğer Dosyalar ve Linkler

Link to publication in Scopus

Alıntı Yap

Dogan, O., Fernandez-Llatas, C., & Oztaysi, B. (2020). Process mining application for analysis of customer’s different visits in a shopping mall. In C. Kahraman, S. Cevik Onar, B. Oztaysi, I. U. Sari, S. Cebi, & A. C. Tolga (Eds.), Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making - Proceedings of the INFUS 2019 Conference (pp. 151-159). (Advances in Intelligent Systems and Computing; Hac. 1029). Springer Verlag. https://doi.org/10.1007/978-3-030-23756-1_20

Dogan, Onur ; Fernandez-Llatas, Carlos ; Oztaysi, Basar. / Process mining application for analysis of customer’s different visits in a shopping mall. Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making - Proceedings of the INFUS 2019 Conference. editör / Cengiz Kahraman ; Sezi Cevik Onar ; Basar Oztaysi ; Irem Ucal Sari ; Selcuk Cebi ; A.Cagri Tolga. Springer Verlag, 2020. pp. 151-159 (Advances in Intelligent Systems and Computing).

@inproceedings{c2196efcfa9542c496a78b62b8d91ea6,

title = "Process mining application for analysis of customer{\textquoteright}s different visits in a shopping mall",

abstract = "Indoor customers may have different purposes to visit a shopping mall. Understanding the visiting aims results in better customer relationship management. One of the ways to explain the customer purpose is to discover customer paths. Customers mainly visit stores related to their purposes. The main problem is to discover customer paths from paths. Since customers have changeable mood and there are many stores in a shopping mall, customer paths are generally too complex to evaluate. To overcome that problem, we use process mining technique. Process mining is a technique that has some algorithms to discover business processes from event logs in the databases. In this study, we consider the visited stores as an activity in a process. PALIA Suite, a process mining tool that includes several clustering methods for processes, is used to discover and cluster indoor customer paths to evaluate differences among the visits.",

keywords = "Customer path, PALIA suite, Process mining, Shopping mall, Visits",

author = "Onur Dogan and Carlos Fernandez-Llatas and Basar Oztaysi",

note = "Publisher Copyright: {\textcopyright} 2020, Springer Nature Switzerland AG.; International Conference on Intelligent and Fuzzy Systems, INFUS 2019 ; Conference date: 23-07-2019 Through 25-07-2019",

year = "2020",

doi = "10.1007/978-3-030-23756-1_20",

language = "English",

isbn = "9783030237554",

series = "Advances in Intelligent Systems and Computing",

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pages = "151--159",

editor = "Cengiz Kahraman and {Cevik Onar}, Sezi and Basar Oztaysi and Sari, {Irem Ucal} and Selcuk Cebi and A.Cagri Tolga",

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Dogan, O, Fernandez-Llatas, C & Oztaysi, B 2020, Process mining application for analysis of customer’s different visits in a shopping mall. in C Kahraman, S Cevik Onar, B Oztaysi, IU Sari, S Cebi & AC Tolga (eds), Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making - Proceedings of the INFUS 2019 Conference. Advances in Intelligent Systems and Computing, hac. 1029, Springer Verlag, pp. 151-159, International Conference on Intelligent and Fuzzy Systems, INFUS 2019, Istanbul, Turkey, 23/07/19. https://doi.org/10.1007/978-3-030-23756-1_20

Process mining application for analysis of customer’s different visits in a shopping mall. / Dogan, Onur; Fernandez-Llatas, Carlos; Oztaysi, Basar.
Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making - Proceedings of the INFUS 2019 Conference. ed. / Cengiz Kahraman; Sezi Cevik Onar; Basar Oztaysi; Irem Ucal Sari; Selcuk Cebi; A.Cagri Tolga. Springer Verlag, 2020. p. 151-159 (Advances in Intelligent Systems and Computing; Hac. 1029).

Araştırma sonucu: Kitap/Rapor/Konferans Bildirisinde Bölüm › Konferans katkısı › bilirkişi

TY - GEN

T1 - Process mining application for analysis of customer’s different visits in a shopping mall

AU - Dogan, Onur

AU - Fernandez-Llatas, Carlos

AU - Oztaysi, Basar

PY - 2020

Y1 - 2020

N2 - Indoor customers may have different purposes to visit a shopping mall. Understanding the visiting aims results in better customer relationship management. One of the ways to explain the customer purpose is to discover customer paths. Customers mainly visit stores related to their purposes. The main problem is to discover customer paths from paths. Since customers have changeable mood and there are many stores in a shopping mall, customer paths are generally too complex to evaluate. To overcome that problem, we use process mining technique. Process mining is a technique that has some algorithms to discover business processes from event logs in the databases. In this study, we consider the visited stores as an activity in a process. PALIA Suite, a process mining tool that includes several clustering methods for processes, is used to discover and cluster indoor customer paths to evaluate differences among the visits.

AB - Indoor customers may have different purposes to visit a shopping mall. Understanding the visiting aims results in better customer relationship management. One of the ways to explain the customer purpose is to discover customer paths. Customers mainly visit stores related to their purposes. The main problem is to discover customer paths from paths. Since customers have changeable mood and there are many stores in a shopping mall, customer paths are generally too complex to evaluate. To overcome that problem, we use process mining technique. Process mining is a technique that has some algorithms to discover business processes from event logs in the databases. In this study, we consider the visited stores as an activity in a process. PALIA Suite, a process mining tool that includes several clustering methods for processes, is used to discover and cluster indoor customer paths to evaluate differences among the visits.

KW - Customer path

KW - PALIA suite

KW - Process mining

KW - Shopping mall

KW - Visits

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U2 - 10.1007/978-3-030-23756-1_20

DO - 10.1007/978-3-030-23756-1_20

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AN - SCOPUS:85069444054

SN - 9783030237554

T3 - Advances in Intelligent Systems and Computing

SP - 151

EP - 159

BT - Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making - Proceedings of the INFUS 2019 Conference

A2 - Kahraman, Cengiz

A2 - Cevik Onar, Sezi

A2 - Oztaysi, Basar

A2 - Sari, Irem Ucal

A2 - Cebi, Selcuk

A2 - Tolga, A.Cagri

PB - Springer Verlag

T2 - International Conference on Intelligent and Fuzzy Systems, INFUS 2019

Y2 - 23 July 2019 through 25 July 2019

ER -

Dogan O, Fernandez-Llatas C, Oztaysi B. Process mining application for analysis of customer’s different visits in a shopping mall. In Kahraman C, Cevik Onar S, Oztaysi B, Sari IU, Cebi S, Tolga AC, editörler, Intelligent and Fuzzy Techniques in Big Data Analytics and Decision Making - Proceedings of the INFUS 2019 Conference. Springer Verlag. 2020. p. 151-159. (Advances in Intelligent Systems and Computing). doi: 10.1007/978-3-030-23756-1_20

Process mining application for analysis of customer’s different visits in a shopping mall

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