Özet
Customer segmentation has been one of most important decision in marketing. In general, demographics of customers, monetary value of customer transactions, types of product/service customers use are the sources of segmentation process. In recent years, new technology enabled new sources of data. On of these new data are the customer location data collected from location based systems (LBS). By using these location data an improved customer insight can be provided to the companies. Segmentation is an important tool for creating customer insight but anomalies in LBS data can prevent a well formed segmentation. In this paper we propose a novel approach to outlier detection in LBS data by using fuzzy c-means algorithm.
Orijinal dil | İngilizce |
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Ana bilgisayar yayını başlığı | Proceedings of the 11th Conference of the European Society for Fuzzy Logic and Technology, EUSFLAT 2019 |
Editörler | Vilem Novak, Vladimir Marik, Martin Stepnicka, Mirko Navara, Petr Hurtik |
Yayınlayan | Atlantis Press |
Sayfalar | 653-659 |
Sayfa sayısı | 7 |
ISBN (Elektronik) | 9789462527706 |
Yayın durumu | Yayınlandı - 2020 |
Etkinlik | 11th Conference of the European Society for Fuzzy Logic and Technology, EUSFLAT 2019 - Prague, Czech Republic Süre: 9 Eyl 2019 → 13 Eyl 2019 |
Yayın serisi
Adı | Proceedings of the 11th Conference of the European Society for Fuzzy Logic and Technology, EUSFLAT 2019 |
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???event.eventtypes.event.conference??? | 11th Conference of the European Society for Fuzzy Logic and Technology, EUSFLAT 2019 |
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Ülke/Bölge | Czech Republic |
Şehir | Prague |
Periyot | 9/09/19 → 13/09/19 |
Bibliyografik not
Publisher Copyright:Copyright © 2019, the Authors. Published by Atlantis Press. This is an open access article under the CC BY-NC license (http://creativecommons.org/licenses/by-nc/4.0/).