Modeling and analysis of the motivations of fast fashion consumers in relation to innovativeness

Canan Saricam*, Nazan Erdumlu

*Bu çalışma için yazışmadan sorumlu yazar

Araştırma sonucu: ???type-name???Makalebilirkişi

4 Atıf (Scopus)

Özet

In this study, fast fashion concept is investigated in order to understand the motivations of the consumers that make them adopt these products because of their willingness for the innovativeness. The relationship between the motivational factors which were named as “Social or status image” and “Uniqueness” as expressions of individuality, “Conformity” and the willingness for “Innovativeness” is analyzed using a conceptual model. Exploratory factor analysis, confirmatory factor analysis and structural equation modeling were used to analyze and validate the model. The data used for the study was obtained from 244 people living in Turkey. The findings showed that the motivational factors “Social or status image” and “Uniqueness” as expressions of individuality are influential on the consumers’ willingness for “Innovativeness”.

Orijinal dilİngilizce
Sayfa (başlangıç-bitiş)205-213
Sayfa sayısı9
DergiAutex Research Journal
Hacim16
Basın numarası4
DOI'lar
Yayın durumuYayınlandı - Ara 2016

Bibliyografik not

Publisher Copyright:
© AUTEX.

Parmak izi

Modeling and analysis of the motivations of fast fashion consumers in relation to innovativeness' araştırma başlıklarına git. Birlikte benzersiz bir parmak izi oluştururlar.

Alıntı Yap