Key drivers of passenger loyalty: A case of Frankfurt-Istanbul flights

Nese Calisir, Ecem Basak, Fethi Calisir*

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40 Atıf (Scopus)

Özet

This study aims to analyze the effects of factors such as image, satisfaction, price, and service quality on passenger loyalty toward full-service network carriers and low-cost carriers. A structural equation modeling approach was applied to identify the factors that significantly affect passenger loyalty. Using LISREL, data were collected from 237 passengers in face-to-face interviews in the baggage claim area of international arrivals at Ataturk International Airport in Turkey who traveled from Frankfurt to Istanbul and were used to test the proposed model. One hundred seventy-five out of these 237 questionnaires were considered as valid. The results indicate that 71% of the passenger loyalty is explained by image and image is explained by satisfaction. In addition, service quality and price are found to have positive effects on satisfaction. Compared with price, service quality is found to be a stronger determinant of satisfaction. This study concludes with the recommendations for managers and possible future research.

Orijinal dilİngilizce
Sayfa (başlangıç-bitiş)211-217
Sayfa sayısı7
DergiJournal of Air Transport Management
Hacim53
DOI'lar
Yayın durumuYayınlandı - 1 Haz 2016

Bibliyografik not

Publisher Copyright:
© 2016 Elsevier Ltd.

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