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Gender prediction from classified indoor customer paths by fuzzy c-medoids clustering

  • Onur Dogan*
  • , Basar Oztaysi
  • *Bu çalışma için yazışmadan sorumlu yazar
  • Izmir Bakircay University

Araştırma sonucu: Kitap/Rapor/Konferans Bildirisinde BölümKonferans katkısıbilirkişi

3 Atıf (Scopus)

Özet

Customer oriented systems provides advantages to companies in competitive environment. Understanding customers is a fundamental problem to present individualized offers. Gender information, which is one of the demographic information of customers, mainly cannot be obtained by data collection technologies. Therefore, various techniques are developed to predict unknown genders of customers. In this study, customer genders are predicted from their paths in a shopping mall using fuzzy set theory. A fuzzy classification method based on Levenshtein distance is developed for string data that refer to the indoor customer paths. Although there are several ways to predict the gender, no study has focused on path-based gender classification. The originality of the study is to classify customer data into the gender classes using indoor paths.

Orijinal dilİngilizce
Ana bilgisayar yayını başlığıIntelligent and Fuzzy Techniques in Big Data Analytics and Decision Making - Proceedings of the INFUS 2019 Conference
EditörlerCengiz Kahraman, Sezi Cevik Onar, Basar Oztaysi, Irem Ucal Sari, Selcuk Cebi, A.Cagri Tolga
YayınlayanSpringer Verlag
Sayfalar160-169
Sayfa sayısı10
ISBN (Basılı)9783030237554
DOI'lar
Yayın durumuYayınlandı - 2020
EtkinlikInternational Conference on Intelligent and Fuzzy Systems, INFUS 2019 - Istanbul, Türkiye
Süre: 23 Tem 201925 Tem 2019

Yayın serisi

AdıAdvances in Intelligent Systems and Computing
Hacim1029
ISSN (Basılı)2194-5357
ISSN (Elektronik)2194-5365

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???event.eventtypes.event.conference???International Conference on Intelligent and Fuzzy Systems, INFUS 2019
Ülke/BölgeTürkiye
ŞehirIstanbul
Periyot23/07/1925/07/19

Bibliyografik not

Publisher Copyright:
© 2020, Springer Nature Switzerland AG.

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