TY - GEN
T1 - Future oriented positioning analysis with Bayesian networks
AU - Dereli, Burak
AU - Asan, Umut
AU - Kadaifçi, Çigdem
PY - 2012
Y1 - 2012
N2 - This study suggests a future oriented probabilistic approach to the positioning analysis of the videogame console industry. In comparison to the common multivariate positioning techniques, the proposed approach, using Bayesian networks, is less restrictive and attempts to incorporate the potential influences of external factors as well as marketing strategies into the positioning analysis. This provides a better understanding of how the market and its complex environment may evolve in the future and how they can be influenced in favor of one's own product/brand.
AB - This study suggests a future oriented probabilistic approach to the positioning analysis of the videogame console industry. In comparison to the common multivariate positioning techniques, the proposed approach, using Bayesian networks, is less restrictive and attempts to incorporate the potential influences of external factors as well as marketing strategies into the positioning analysis. This provides a better understanding of how the market and its complex environment may evolve in the future and how they can be influenced in favor of one's own product/brand.
UR - http://www.scopus.com/inward/record.url?scp=84892664711&partnerID=8YFLogxK
U2 - 10.1142/9789814417747_0003
DO - 10.1142/9789814417747_0003
M3 - Conference contribution
AN - SCOPUS:84892664711
SN - 9789814417730
T3 - World Scientific Proc. Series on Computer Engineering and Information Science 7; Uncertainty Modeling in Knowledge Engineering and Decision Making - Proceedings of the 10th International FLINS Conf.
SP - 15
EP - 21
BT - World Scientific Proc. Series on Computer Engineering and Information Science 7; Uncertainty Modeling in Knowledge Engineering and Decision Making - Proceedings of the 10th International FLINS Conf.
PB - World Scientific Publishing Co. Pte Ltd
T2 - 10th International Fuzzy Logic and Intelligent Technologies inNuclear Science Conference, FLINS 2012
Y2 - 26 August 2012 through 29 August 2012
ER -