Future oriented positioning analysis with Bayesian networks

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1 Atıf (Scopus)

Özet

This study suggests a future oriented probabilistic approach to the positioning analysis of the videogame console industry. In comparison to the common multivariate positioning techniques, the proposed approach, using Bayesian networks, is less restrictive and attempts to incorporate the potential influences of external factors as well as marketing strategies into the positioning analysis. This provides a better understanding of how the market and its complex environment may evolve in the future and how they can be influenced in favor of one's own product/brand.

Orijinal dilİngilizce
Ana bilgisayar yayını başlığıWorld Scientific Proc. Series on Computer Engineering and Information Science 7; Uncertainty Modeling in Knowledge Engineering and Decision Making - Proceedings of the 10th International FLINS Conf.
YayınlayanWorld Scientific Publishing Co. Pte Ltd
Sayfalar15-21
Sayfa sayısı7
ISBN (Basılı)9789814417730
DOI'lar
Yayın durumuYayınlandı - 2012
Etkinlik10th International Fuzzy Logic and Intelligent Technologies inNuclear Science Conference, FLINS 2012 - Istanbul, Turkey
Süre: 26 Ağu 201229 Ağu 2012

Yayın serisi

AdıWorld Scientific Proc. Series on Computer Engineering and Information Science 7; Uncertainty Modeling in Knowledge Engineering and Decision Making - Proceedings of the 10th International FLINS Conf.
Hacim7

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???event.eventtypes.event.conference???10th International Fuzzy Logic and Intelligent Technologies inNuclear Science Conference, FLINS 2012
Ülke/BölgeTurkey
ŞehirIstanbul
Periyot26/08/1229/08/12

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