Evaluating Strategic Entry Decisions Using Spherical Fuzzy Sets

Sezi Cevik Onar; Cengiz Kahraman; Basar Oztaysi

doi:10.1007/978-3-030-51156-2_16

Evaluating Strategic Entry Decisions Using Spherical Fuzzy Sets

Sezi Cevik Onar^*, Cengiz Kahraman, Basar Oztaysi

^*Bu çalışma için yazışmadan sorumlu yazar

Endüstri Mühendisliği Bölümü

Araştırma sonucu: Kitap/Rapor/Konferans Bildirisinde Bölüm › Konferans katkısı › bilirkişi

3 Atıf (Scopus)

Özet

In today’s economy, companies have to constantly develop new strategies and have to choose whether to expand into new markets, stabilize in or exit from the existing markets. The entry in to the new markets is a complex strategic decision; it does not only involve the entry mode decision but also in some occasions involve partner selection. When the entry modes such as mergers, acquisitions, joint ventures or strategic alliances are selected, partner selection become the major determinant of the success. Attributes such as partners’ resources, technological diversity, common benefits or the size of the partners have a significant impact on the success of the entry decisions. Yet, under different environmental conditions partners may show different performances. It is not easy to evaluate partners under these uncertainties. Spherical fuzzy sets enable dealing with hesitancy and uncertainty. In this study, a minimax regret based spherical fuzzy decision making approach is developed for evaluating the partners in the market entry decisions.

Orijinal dil	İngilizce
Ana bilgisayar yayını başlığı	Intelligent and Fuzzy Techniques
Ana bilgisayar yayını alt yazısı	Smart and Innovative Solutions - Proceedings of the INFUS 2020 Conference
Editörler	Cengiz Kahraman, Sezi Cevik Onar, Basar Oztaysi, Irem Ucal Sari, Selcuk Cebi, A. Cagri Tolga
Yayınlayan	Springer
Sayfalar	127-133
Sayfa sayısı	7
ISBN (Basılı)	9783030511555
DOI'lar	https://doi.org/10.1007/978-3-030-51156-2_16
Yayın durumu	Yayınlandı - 2021
Etkinlik	International Conference on Intelligent and Fuzzy Systems, INFUS 2020 - Istanbul, Turkey Süre: 21 Tem 2020 → 23 Tem 2020

Yayın serisi

Adı	Advances in Intelligent Systems and Computing
Hacim	1197 AISC
ISSN (Basılı)	2194-5357
ISSN (Elektronik)	2194-5365

???event.eventtypes.event.conference???

???event.eventtypes.event.conference???	International Conference on Intelligent and Fuzzy Systems, INFUS 2020
Ülke/Bölge	Turkey
Şehir	Istanbul
Periyot	21/07/20 → 23/07/20

Bibliyografik not

Publisher Copyright:
© 2021, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.

Belgeye Erişim

10.1007/978-3-030-51156-2_16

Diğer Dosyalar ve Linkler

Link to publication in Scopus

Alıntı Yap

Onar, S. C., Kahraman, C., & Oztaysi, B. (2021). Evaluating Strategic Entry Decisions Using Spherical Fuzzy Sets. In C. Kahraman, S. Cevik Onar, B. Oztaysi, I. U. Sari, S. Cebi, & A. C. Tolga (Eds.), Intelligent and Fuzzy Techniques: Smart and Innovative Solutions - Proceedings of the INFUS 2020 Conference (pp. 127-133). (Advances in Intelligent Systems and Computing; Hac. 1197 AISC). Springer. https://doi.org/10.1007/978-3-030-51156-2_16

Onar, Sezi Cevik ; Kahraman, Cengiz ; Oztaysi, Basar. / Evaluating Strategic Entry Decisions Using Spherical Fuzzy Sets. Intelligent and Fuzzy Techniques: Smart and Innovative Solutions - Proceedings of the INFUS 2020 Conference. editör / Cengiz Kahraman ; Sezi Cevik Onar ; Basar Oztaysi ; Irem Ucal Sari ; Selcuk Cebi ; A. Cagri Tolga. Springer, 2021. pp. 127-133 (Advances in Intelligent Systems and Computing).

@inproceedings{b9ef09dac3a141c7ad6b21196413a304,

title = "Evaluating Strategic Entry Decisions Using Spherical Fuzzy Sets",

abstract = "In today{\textquoteright}s economy, companies have to constantly develop new strategies and have to choose whether to expand into new markets, stabilize in or exit from the existing markets. The entry in to the new markets is a complex strategic decision; it does not only involve the entry mode decision but also in some occasions involve partner selection. When the entry modes such as mergers, acquisitions, joint ventures or strategic alliances are selected, partner selection become the major determinant of the success. Attributes such as partners{\textquoteright} resources, technological diversity, common benefits or the size of the partners have a significant impact on the success of the entry decisions. Yet, under different environmental conditions partners may show different performances. It is not easy to evaluate partners under these uncertainties. Spherical fuzzy sets enable dealing with hesitancy and uncertainty. In this study, a minimax regret based spherical fuzzy decision making approach is developed for evaluating the partners in the market entry decisions.",

keywords = "Market entry, Minimax regret, Spherical fuzzy sets, Strategic decisions",

author = "Onar, {Sezi Cevik} and Cengiz Kahraman and Basar Oztaysi",

note = "Publisher Copyright: {\textcopyright} 2021, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.; International Conference on Intelligent and Fuzzy Systems, INFUS 2020 ; Conference date: 21-07-2020 Through 23-07-2020",

year = "2021",

doi = "10.1007/978-3-030-51156-2_16",

language = "English",

isbn = "9783030511555",

series = "Advances in Intelligent Systems and Computing",

publisher = "Springer",

pages = "127--133",

editor = "Cengiz Kahraman and {Cevik Onar}, Sezi and Basar Oztaysi and Sari, {Irem Ucal} and Selcuk Cebi and Tolga, {A. Cagri}",

booktitle = "Intelligent and Fuzzy Techniques",

address = "Germany",

}

Onar, SC , Kahraman, C & Oztaysi, B 2021, Evaluating Strategic Entry Decisions Using Spherical Fuzzy Sets. in C Kahraman, S Cevik Onar, B Oztaysi, IU Sari, S Cebi & AC Tolga (eds), Intelligent and Fuzzy Techniques: Smart and Innovative Solutions - Proceedings of the INFUS 2020 Conference. Advances in Intelligent Systems and Computing, hac. 1197 AISC, Springer, pp. 127-133, International Conference on Intelligent and Fuzzy Systems, INFUS 2020, Istanbul, Turkey, 21/07/20. https://doi.org/10.1007/978-3-030-51156-2_16

Evaluating Strategic Entry Decisions Using Spherical Fuzzy Sets. / Onar, Sezi Cevik ; Kahraman, Cengiz ; Oztaysi, Basar.
Intelligent and Fuzzy Techniques: Smart and Innovative Solutions - Proceedings of the INFUS 2020 Conference. ed. / Cengiz Kahraman; Sezi Cevik Onar; Basar Oztaysi; Irem Ucal Sari; Selcuk Cebi; A. Cagri Tolga. Springer, 2021. p. 127-133 (Advances in Intelligent Systems and Computing; Hac. 1197 AISC).

Araştırma sonucu: Kitap/Rapor/Konferans Bildirisinde Bölüm › Konferans katkısı › bilirkişi

TY - GEN

T1 - Evaluating Strategic Entry Decisions Using Spherical Fuzzy Sets

AU - Onar, Sezi Cevik

AU - Kahraman, Cengiz

AU - Oztaysi, Basar

PY - 2021

Y1 - 2021

N2 - In today’s economy, companies have to constantly develop new strategies and have to choose whether to expand into new markets, stabilize in or exit from the existing markets. The entry in to the new markets is a complex strategic decision; it does not only involve the entry mode decision but also in some occasions involve partner selection. When the entry modes such as mergers, acquisitions, joint ventures or strategic alliances are selected, partner selection become the major determinant of the success. Attributes such as partners’ resources, technological diversity, common benefits or the size of the partners have a significant impact on the success of the entry decisions. Yet, under different environmental conditions partners may show different performances. It is not easy to evaluate partners under these uncertainties. Spherical fuzzy sets enable dealing with hesitancy and uncertainty. In this study, a minimax regret based spherical fuzzy decision making approach is developed for evaluating the partners in the market entry decisions.

AB - In today’s economy, companies have to constantly develop new strategies and have to choose whether to expand into new markets, stabilize in or exit from the existing markets. The entry in to the new markets is a complex strategic decision; it does not only involve the entry mode decision but also in some occasions involve partner selection. When the entry modes such as mergers, acquisitions, joint ventures or strategic alliances are selected, partner selection become the major determinant of the success. Attributes such as partners’ resources, technological diversity, common benefits or the size of the partners have a significant impact on the success of the entry decisions. Yet, under different environmental conditions partners may show different performances. It is not easy to evaluate partners under these uncertainties. Spherical fuzzy sets enable dealing with hesitancy and uncertainty. In this study, a minimax regret based spherical fuzzy decision making approach is developed for evaluating the partners in the market entry decisions.

KW - Market entry

KW - Minimax regret

KW - Spherical fuzzy sets

KW - Strategic decisions

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U2 - 10.1007/978-3-030-51156-2_16

DO - 10.1007/978-3-030-51156-2_16

M3 - Conference contribution

AN - SCOPUS:85088746874

SN - 9783030511555

T3 - Advances in Intelligent Systems and Computing

SP - 127

EP - 133

BT - Intelligent and Fuzzy Techniques

A2 - Kahraman, Cengiz

A2 - Cevik Onar, Sezi

A2 - Oztaysi, Basar

A2 - Sari, Irem Ucal

A2 - Cebi, Selcuk

A2 - Tolga, A. Cagri

PB - Springer

T2 - International Conference on Intelligent and Fuzzy Systems, INFUS 2020

Y2 - 21 July 2020 through 23 July 2020

ER -

Onar SC , Kahraman C , Oztaysi B. Evaluating Strategic Entry Decisions Using Spherical Fuzzy Sets. In Kahraman C, Cevik Onar S, Oztaysi B, Sari IU, Cebi S, Tolga AC, editörler, Intelligent and Fuzzy Techniques: Smart and Innovative Solutions - Proceedings of the INFUS 2020 Conference. Springer. 2021. p. 127-133. (Advances in Intelligent Systems and Computing). doi: 10.1007/978-3-030-51156-2_16

Evaluating Strategic Entry Decisions Using Spherical Fuzzy Sets

Özet

Yayın serisi

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Bibliyografik not

Belgeye Erişim

Diğer Dosyalar ve Linkler

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