Digital Maturity Assessment of Ship Management Companies Towards Organizational Intelligence: Blue Digital Focus

Digital maturity assessment is one of the pioneering studies of digital transformation. It is a stepwise approach to support the organizational awareness to establish the link between technology and business in different levels. It is a step-by-step approach to support organizational awareness and even achieve organizational intelligence in order to establish the link between technology and business. This chapter develops a novel self-assessment methodology, namely Blue Digital Focus, to conduct digital maturity analysis of ship management companies. The assessment involves seven dimensions such as strategy, organization, customer, technology, operations, innovations, process improvement. The implementation phase of Blue Digital Focus is conducted with an illustrative case study to demonstrate the model. Completing the assessment, a comprehensive analysis and reporting, including maturity scores, rankings, recommendations, is conducted. The proposed approach is recognized as useful tool both to ship managers and to maritime researchers interested in understanding the digital readiness level in practice. Blue Digital Focus has great potential to investigate the future needs of key maritime stakeholders responding to priorities of smart, green and sustainable transportation system. A further study through an interactive platform supported with digitalization survey visits is planned.