Determination of consumer awareness about sustainable fashion

C. Saricam, N. Erdumlu, A. Silan, B. L. Dogan, G. Sonmezcan

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4 Atıf (Scopus)

Özet

The concept of sustainability has begun to gain importance in fashion industry. The companies, which are acting in sustainable fashion, want to gain recognition, inform the consumer about their products and services and generate a demand from the consumers. But the awareness of the consumers about sustainability is still an unknown. In this study, the level of awareness of consumers about sustainable fashion was tried to be determined with a survey established in Turkey in which the socio-demographic characteristics and the awareness level of the participants were questioned. The result of the survey showed that the level of awareness among the participants is not so high and the perception of sustainability is mostly limited to some aspects of sustainable fashion such as "Usage of organic materials" and "Recycling". Besides, the analysis of the relation between socio-demographic characteristics and awareness level of sustainable fashion showed that the awareness level increased with the education level and income to some extent. But specifically, the males and the participants aged between 24-29 have higher levels of awareness compared with the other participants.

Orijinal dilİngilizce
Makale numarası172024
DergiIOP Conference Series: Materials Science and Engineering
Hacim254
Basın numarası17
DOI'lar
Yayın durumuYayınlandı - 8 Kas 2017
Etkinlik17th World Textile Conference: Shaping the Future of Textiles, AUTEX 2017 - Corfu, Greece
Süre: 29 May 201731 May 2017

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Publisher Copyright:
© Published under licence by IOP Publishing Ltd.

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