Customer Need Analysis for Trim Levels of Automobiles Using Fuzzy Kano Model

Irem Ucal Sari; Furkan Sevinc

doi:10.1007/978-3-030-85577-2_72

Customer Need Analysis for Trim Levels of Automobiles Using Fuzzy Kano Model

Irem Ucal Sari^*
, Furkan Sevinc

^*Bu çalışma için yazışmadan sorumlu yazar

Endüstri Mühendisliği Bölümü

Istanbul Technical University

Araştırma çıktısı: Kitap/Rapor/Konferans Bildirisinde Bölüm › Konferans katkısı › Hakem

Özet

In today’s competitive and innovative environment, it is becoming more and more important to be able to attract customers. Especially in the automobile industry where each model can be presented with different features, determining the automobile equipment combination (trim levels) that will attract the customers the most and introducing the basic packages created in this direction can directly affect the sales. Therefore, in this study, a survey is conducted to determine customers’ attitudes towards the features included in the basic packages of automobiles. Based on the literature review, the design parameters used in the survey are determined as seat comfort, type of air conditioner, gear type, multimedia panel, keyless entry, cruise control, digital display, rear camera and sun roof. The fuzzy Kano model is used to determine trim level features that appeal to customers for different automobile segments. The results obtained are also compared with the traditional Kano model.

Orijinal dil	İngilizce
Ana bilgisayar yayını başlığı	Intelligent and Fuzzy Techniques for Emerging Conditions and Digital Transformation - Proceedings of the INFUS 2021 Conference
Editörler	Cengiz Kahraman, Selcuk Cebi, Sezi Cevik Onar, Basar Oztaysi, A. Cagri Tolga, Irem Ucal Sari
Yayınlayan	Springer Science and Business Media Deutschland GmbH
Sayfalar	614-621
Sayfa sayısı	8
ISBN (Basılı)	9783030855765
DOI'lar	https://doi.org/10.1007/978-3-030-85577-2_72
Yayın durumu	Yayınlandı - 2022
Etkinlik	International Conference on Intelligent and Fuzzy Systems, INFUS 2021 - Istanbul, Türkiye Süre: 24 Ağu 2021 → 26 Ağu 2021

Yayın serisi

Adı	Lecture Notes in Networks and Systems
Hacim	308
ISSN (Basılı)	2367-3370
ISSN (Elektronik)	2367-3389

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???event.eventtypes.event.conference???	International Conference on Intelligent and Fuzzy Systems, INFUS 2021
Ülke/Bölge	Türkiye
Şehir	Istanbul
Periyot	24/08/21 → 26/08/21

Bibliyografik not

Publisher Copyright:
© 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

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Belgeye Erişim

10.1007/978-3-030-85577-2_72

Diğer Dosyalar ve Linkler

Link to publication in Scopus

Alıntı Yap

Ucal Sari, I., & Sevinc, F. (2022). Customer Need Analysis for Trim Levels of Automobiles Using Fuzzy Kano Model. In C. Kahraman, S. Cebi, S. Cevik Onar, B. Oztaysi, A. C. Tolga, & I. U. Sari (Eds.), Intelligent and Fuzzy Techniques for Emerging Conditions and Digital Transformation - Proceedings of the INFUS 2021 Conference (pp. 614-621). (Lecture Notes in Networks and Systems; Hac. 308). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-030-85577-2_72

Ucal Sari, Irem ; Sevinc, Furkan. / Customer Need Analysis for Trim Levels of Automobiles Using Fuzzy Kano Model. Intelligent and Fuzzy Techniques for Emerging Conditions and Digital Transformation - Proceedings of the INFUS 2021 Conference. editör / Cengiz Kahraman ; Selcuk Cebi ; Sezi Cevik Onar ; Basar Oztaysi ; A. Cagri Tolga ; Irem Ucal Sari. Springer Science and Business Media Deutschland GmbH, 2022. pp. 614-621 (Lecture Notes in Networks and Systems).

@inproceedings{35f6550b236549ca82ba03e668980cd8,

title = "Customer Need Analysis for Trim Levels of Automobiles Using Fuzzy Kano Model",

abstract = "In today{\textquoteright}s competitive and innovative environment, it is becoming more and more important to be able to attract customers. Especially in the automobile industry where each model can be presented with different features, determining the automobile equipment combination (trim levels) that will attract the customers the most and introducing the basic packages created in this direction can directly affect the sales. Therefore, in this study, a survey is conducted to determine customers{\textquoteright} attitudes towards the features included in the basic packages of automobiles. Based on the literature review, the design parameters used in the survey are determined as seat comfort, type of air conditioner, gear type, multimedia panel, keyless entry, cruise control, digital display, rear camera and sun roof. The fuzzy Kano model is used to determine trim level features that appeal to customers for different automobile segments. The results obtained are also compared with the traditional Kano model.",

keywords = "Customer need analysis, Fuzzy Kano model, Trim level features",

author = "\{Ucal Sari\}, Irem and Furkan Sevinc",

note = "Publisher Copyright: {\textcopyright} 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.; International Conference on Intelligent and Fuzzy Systems, INFUS 2021 ; Conference date: 24-08-2021 Through 26-08-2021",

year = "2022",

doi = "10.1007/978-3-030-85577-2\_72",

language = "English",

isbn = "9783030855765",

series = "Lecture Notes in Networks and Systems",

publisher = "Springer Science and Business Media Deutschland GmbH",

pages = "614--621",

editor = "Cengiz Kahraman and Selcuk Cebi and \{Cevik Onar\}, Sezi and Basar Oztaysi and Tolga, \{A. Cagri\} and Sari, \{Irem Ucal\}",

booktitle = "Intelligent and Fuzzy Techniques for Emerging Conditions and Digital Transformation - Proceedings of the INFUS 2021 Conference",

address = "Germany",

}

Ucal Sari, I & Sevinc, F 2022, Customer Need Analysis for Trim Levels of Automobiles Using Fuzzy Kano Model. in C Kahraman, S Cebi, S Cevik Onar, B Oztaysi, AC Tolga & IU Sari (eds), Intelligent and Fuzzy Techniques for Emerging Conditions and Digital Transformation - Proceedings of the INFUS 2021 Conference. Lecture Notes in Networks and Systems, hac. 308, Springer Science and Business Media Deutschland GmbH, pp. 614-621, International Conference on Intelligent and Fuzzy Systems, INFUS 2021, Istanbul, Türkiye, 24/08/21. https://doi.org/10.1007/978-3-030-85577-2_72

Customer Need Analysis for Trim Levels of Automobiles Using Fuzzy Kano Model. / Ucal Sari, Irem; Sevinc, Furkan.
Intelligent and Fuzzy Techniques for Emerging Conditions and Digital Transformation - Proceedings of the INFUS 2021 Conference. ed. / Cengiz Kahraman; Selcuk Cebi; Sezi Cevik Onar; Basar Oztaysi; A. Cagri Tolga; Irem Ucal Sari. Springer Science and Business Media Deutschland GmbH, 2022. p. 614-621 (Lecture Notes in Networks and Systems; Hac. 308).

Araştırma çıktısı: Kitap/Rapor/Konferans Bildirisinde Bölüm › Konferans katkısı › Hakem

TY - GEN

T1 - Customer Need Analysis for Trim Levels of Automobiles Using Fuzzy Kano Model

AU - Ucal Sari, Irem

AU - Sevinc, Furkan

PY - 2022

Y1 - 2022

N2 - In today’s competitive and innovative environment, it is becoming more and more important to be able to attract customers. Especially in the automobile industry where each model can be presented with different features, determining the automobile equipment combination (trim levels) that will attract the customers the most and introducing the basic packages created in this direction can directly affect the sales. Therefore, in this study, a survey is conducted to determine customers’ attitudes towards the features included in the basic packages of automobiles. Based on the literature review, the design parameters used in the survey are determined as seat comfort, type of air conditioner, gear type, multimedia panel, keyless entry, cruise control, digital display, rear camera and sun roof. The fuzzy Kano model is used to determine trim level features that appeal to customers for different automobile segments. The results obtained are also compared with the traditional Kano model.

AB - In today’s competitive and innovative environment, it is becoming more and more important to be able to attract customers. Especially in the automobile industry where each model can be presented with different features, determining the automobile equipment combination (trim levels) that will attract the customers the most and introducing the basic packages created in this direction can directly affect the sales. Therefore, in this study, a survey is conducted to determine customers’ attitudes towards the features included in the basic packages of automobiles. Based on the literature review, the design parameters used in the survey are determined as seat comfort, type of air conditioner, gear type, multimedia panel, keyless entry, cruise control, digital display, rear camera and sun roof. The fuzzy Kano model is used to determine trim level features that appeal to customers for different automobile segments. The results obtained are also compared with the traditional Kano model.

KW - Customer need analysis

KW - Fuzzy Kano model

KW - Trim level features

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U2 - 10.1007/978-3-030-85577-2_72

DO - 10.1007/978-3-030-85577-2_72

M3 - Conference contribution

AN - SCOPUS:85115207633

SN - 9783030855765

T3 - Lecture Notes in Networks and Systems

SP - 614

EP - 621

BT - Intelligent and Fuzzy Techniques for Emerging Conditions and Digital Transformation - Proceedings of the INFUS 2021 Conference

A2 - Kahraman, Cengiz

A2 - Cebi, Selcuk

A2 - Cevik Onar, Sezi

A2 - Oztaysi, Basar

A2 - Tolga, A. Cagri

A2 - Sari, Irem Ucal

PB - Springer Science and Business Media Deutschland GmbH

T2 - International Conference on Intelligent and Fuzzy Systems, INFUS 2021

Y2 - 24 August 2021 through 26 August 2021

ER -

Ucal Sari I, Sevinc F. Customer Need Analysis for Trim Levels of Automobiles Using Fuzzy Kano Model. In Kahraman C, Cebi S, Cevik Onar S, Oztaysi B, Tolga AC, Sari IU, editörler, Intelligent and Fuzzy Techniques for Emerging Conditions and Digital Transformation - Proceedings of the INFUS 2021 Conference. Springer Science and Business Media Deutschland GmbH. 2022. p. 614-621. (Lecture Notes in Networks and Systems). doi: 10.1007/978-3-030-85577-2_72

Customer Need Analysis for Trim Levels of Automobiles Using Fuzzy Kano Model

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