Contemporary thoughts on corporate branding and corporate identity management

T. C. Melewar; Elif Karaosmanoğlu

doi:10.1057/9780230583221

Contemporary thoughts on corporate branding and corporate identity management

T. C. Melewar^*
, Elif Karaosmanoğlu

^*Bu çalışma için yazışmadan sorumlu yazar

Araştırma sonucu: Kitap/Rapor › Kitap › bilirkişi

5 Atıf (Scopus)

Özet

A new look at the latest thinking and issues in the areas of branding, identity and communication, drawing on recent academic and practical thought on corporate branding. Bringing together an international array of authors, the volume includes case study examples to provide a contemporary insight into corporate marketing communications.

Orijinal dil	İngilizce
Yayınlayan	Palgrave Macmillan
Sayfa sayısı	230
ISBN (Elektronik)	9780230583221
ISBN (Basılı)	9780230543140
DOI'lar	https://doi.org/10.1057/9780230583221
Yayın durumu	Yayınlandı - 23 Eki 2008
Harici olarak yayınlandı	Evet

Bibliyografik not

Publisher Copyright:
© T C Melewar and Elif Karaosmanoğlu 2008. All rights reserved.

Belgeye Erişim

10.1057/9780230583221

Diğer Dosyalar ve Linkler

Link to publication in Scopus

Alıntı Yap

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author = "Melewar, \{T. C.\} and Elif Karaosmanoğlu",

year = "2008",

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AU - Karaosmanoğlu, Elif

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U2 - 10.1057/9780230583221

DO - 10.1057/9780230583221

M3 - Book

AN - SCOPUS:85016754148

SN - 9780230543140

BT - Contemporary thoughts on corporate branding and corporate identity management

PB - Palgrave Macmillan

ER -

Contemporary thoughts on corporate branding and corporate identity management

Özet

Bibliyografik not

Belgeye Erişim

Diğer Dosyalar ve Linkler

Parmak izi

Alıntı Yap