Conceptualization and Survey Instrument Development for Website Usability

Nevcihan Toraman, Aycan Pekpazar, Cigdem Altin Gumussoy*

*Bu çalışma için yazışmadan sorumlu yazar

Araştırma sonucu: ???type-name???Makalebilirkişi

Özet

The aim of this study is to conceptualize website usability and develop a survey instrument to measure related concepts from the perspective of end users. We designed a three-stage methodology. First, concepts related to website usability were derived using content analysis technique. A total of 16 constructs measuring website usability were defined with their explanations and corresponding open codes. Second, a survey instrument was developed according to the defined open codes and the literature. The instrument was first validated using face validity, pilot testing (n = 30), and content validity (n = 40). Third, the survey instrument was validated using explanatory and confirmatory analyses. In the explanatory analysis, 785 questionnaires were collected from e-commerce website users to validate the factor structure of website usability. For confirmatory factor analysis, a new sample collected from 1086 users of e-commerce websites was used to confirm the measurement model. In addition, nomological validation was conducted by analyzing the effect of website usability concepts on three key factors: “continued intention to use”, “satisfaction”, and “brand loyalty”.

Orijinal dilİngilizce
Makale numarası75
DergiInformatics
Hacim10
Basın numarası3
DOI'lar
Yayın durumuYayınlandı - Eyl 2023

Bibliyografik not

Publisher Copyright:
© 2023 by the authors.

Finansman

This work was supported by The Scientific and Technological Research Council of Turkey (TÜBİTAK) within the TÜBİTAK-1001 Program (Project number: 221M391, 2022). This paper is also a Ph.D. thesis of Nevcihan Toraman.

FinansörlerFinansör numarası
Türkiye Bilimsel ve Teknolojik Araştırma Kurumu221M391

    Parmak izi

    Conceptualization and Survey Instrument Development for Website Usability' araştırma başlıklarına git. Birlikte benzersiz bir parmak izi oluştururlar.

    Alıntı Yap