Özet
The aim of this study is to conceptualize website usability and develop a survey instrument to measure related concepts from the perspective of end users. We designed a three-stage methodology. First, concepts related to website usability were derived using content analysis technique. A total of 16 constructs measuring website usability were defined with their explanations and corresponding open codes. Second, a survey instrument was developed according to the defined open codes and the literature. The instrument was first validated using face validity, pilot testing (n = 30), and content validity (n = 40). Third, the survey instrument was validated using explanatory and confirmatory analyses. In the explanatory analysis, 785 questionnaires were collected from e-commerce website users to validate the factor structure of website usability. For confirmatory factor analysis, a new sample collected from 1086 users of e-commerce websites was used to confirm the measurement model. In addition, nomological validation was conducted by analyzing the effect of website usability concepts on three key factors: “continued intention to use”, “satisfaction”, and “brand loyalty”.
| Orijinal dil | İngilizce |
|---|---|
| Makale numarası | 75 |
| Dergi | Informatics |
| Hacim | 10 |
| Basın numarası | 3 |
| DOI'lar | |
| Yayın durumu | Yayınlandı - Eyl 2023 |
Bibliyografik not
Publisher Copyright:© 2023 by the authors.
Finansman
This work was supported by The Scientific and Technological Research Council of Turkey (TÜBİTAK) within the TÜBİTAK-1001 Program (Project number: 221M391, 2022). This paper is also a Ph.D. thesis of Nevcihan Toraman.
| Finansörler | Finansör numarası |
|---|---|
| Türkiye Bilimsel ve Teknolojik Araştırma Kurumu | 221M391 |