TY - JOUR
T1 - Competitive strategies, innovation, and firm performance
T2 - an empirical study in a developing economy environment
AU - Bayraktar, Cahit Ali
AU - Hancerliogullari, Gulsah
AU - Cetinguc, Basak
AU - Calisir, Fethi
N1 - Publisher Copyright:
© 2016 Informa UK Limited, trading as Taylor & Francis Group.
PY - 2017/1/2
Y1 - 2017/1/2
N2 - This paper studies the relationships between competitive strategies, innovation, and firm performance within the context of Turkish manufacturing companies. The data were collected from top management of the firms via Computer Assistant Telephone Interviewing method. One hundred and forty manufacturing firms operating in various sectors including textile, automotive supply, computer and electronics provide the basis for this empirical research. In order to test our model, we employ structural equation modelling using partial least squares. The results show that competitive strategies such as cost-leadership and differentiation can lead to innovation, which, in turn, increase firm performance. Managers implement cost-leadership and differentiation strategies to take part in competitive market conditions; however, they should put additional importance on innovation that plays a significant role as a bridge between competitive strategies and firm performance.
AB - This paper studies the relationships between competitive strategies, innovation, and firm performance within the context of Turkish manufacturing companies. The data were collected from top management of the firms via Computer Assistant Telephone Interviewing method. One hundred and forty manufacturing firms operating in various sectors including textile, automotive supply, computer and electronics provide the basis for this empirical research. In order to test our model, we employ structural equation modelling using partial least squares. The results show that competitive strategies such as cost-leadership and differentiation can lead to innovation, which, in turn, increase firm performance. Managers implement cost-leadership and differentiation strategies to take part in competitive market conditions; however, they should put additional importance on innovation that plays a significant role as a bridge between competitive strategies and firm performance.
KW - Strategic management
KW - Turkish manufacturing industry
KW - cost-leadership
KW - differentiation
KW - firm performance
KW - innovation
UR - http://www.scopus.com/inward/record.url?scp=84974784720&partnerID=8YFLogxK
U2 - 10.1080/09537325.2016.1194973
DO - 10.1080/09537325.2016.1194973
M3 - Article
AN - SCOPUS:84974784720
SN - 0953-7325
VL - 29
SP - 38
EP - 52
JO - Technology Analysis and Strategic Management
JF - Technology Analysis and Strategic Management
IS - 1
ER -
