Classification of Laptop Design Attributes Using Fuzzy Kano Model

The laptop computers have become one of the preferred products in the consumer electronics market. To be successful in a market, it is not enough to have knowledge about competitors and their product performances, but also it is crucial to know the impressions that products create. A large part of the laptop consumer market is comprised of college and graduate students. That is why, in this study, design preferences of college students are analyzed by using fuzzy Kano Model, and the results are compared to the results of traditional Kano Model. It is shown that traditional Kano Model and fuzzy Kano Model yield different results for most of the design attributes.