Case study 8: IGaranti: Expanding the frontiers of mobile banking innovation

Selcen Ozturkcan; Deniz Tuncalp

doi:10.1007/978-3-319-32970-3_10

Case study 8: IGaranti: Expanding the frontiers of mobile banking innovation

Selcen Ozturkcan^*
, Deniz Tuncalp

^*Bu çalışma için yazışmadan sorumlu yazar

İşletme Mühendisliği Bölümü

Kadir Has University

Araştırma sonucu: Kitap/Rapor/Konferans Bildirisinde Bölüm › Bölüm › bilirkişi

1 Atıf (Scopus)

Özet

iGaranti have claimed many awards and recognitions, in addition to the wide press coverage. Two years into its launch, iGaranti counted for an active user base of 110 k. However, the spread of its reach was only about 2?% of the active mobile banking users in the market. Mr. Yilmaz worried about the bottlenecks that had limited further user acceptance and engagement.

Orijinal dil	İngilizce
Ana bilgisayar yayını başlığı	Services Marketing Cases in Emerging Markets
Ana bilgisayar yayını alt yazısı	An Asian Perspective
Yayınlayan	Springer International Publishing
Sayfalar	89-106
Sayfa sayısı	18
ISBN (Elektronik)	9783319329703
ISBN (Basılı)	9783319329680
DOI'lar	https://doi.org/10.1007/978-3-319-32970-3_10
Yayın durumu	Yayınlandı - 1 Oca 2016

Bibliyografik not

Publisher Copyright:
© Springer International Publishing Switzerland 2017.

Belgeye Erişim

10.1007/978-3-319-32970-3_10

Diğer Dosyalar ve Linkler

Link to publication in Scopus

Alıntı Yap

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AB - iGaranti have claimed many awards and recognitions, in addition to the wide press coverage. Two years into its launch, iGaranti counted for an active user base of 110 k. However, the spread of its reach was only about 2?% of the active mobile banking users in the market. Mr. Yilmaz worried about the bottlenecks that had limited further user acceptance and engagement.

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Case study 8: IGaranti: Expanding the frontiers of mobile banking innovation

Özet

Bibliyografik not

Belgeye Erişim

Diğer Dosyalar ve Linkler

Parmak izi

Alıntı Yap