Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?

Keyphrases

• 2-factorial Design 20%
• Brand Transgression 40%
• Consumer Response 20%
• Corporate Brand 100%
• Deleterious Effects 20%
• Interaction Effect 20%
• Minor's Rule 20%
• Moderating Role 20%
• Scenario-based Testing 20%
• Self-reference 100%
• Severity Level 20%
• Transgression 100%
• Transgression Severity 40%
• Transgressor 100%

Economics, Econometrics and Finance

• Aviation Employees 33%
• Brand Architecture 100%
• Factorial Design 33%