Buyer Platform Experience (PLX) in Online Marketplaces: Scale Development, Validation, and the Salience of Variety, Competitive Pricing, Service Excellence, and Promotion

Celal Teoman Metehan; Edin Güçlü Sözer; Mustafa Emre Civelek; Adnan Veysel Ertemel; Ibrahim Sani Mert

doi:10.1177/21582440251394446

Buyer Platform Experience (PLX) in Online Marketplaces: Scale Development, Validation, and the Salience of Variety, Competitive Pricing, Service Excellence, and Promotion

Celal Teoman Metehan
, Edin Güçlü Sözer
, Mustafa Emre Civelek
, Adnan Veysel Ertemel
, Ibrahim Sani Mert^*

^*Bu çalışma için yazışmadan sorumlu yazar

İşletme Mühendisliği Bölümü

Okan University
Antalya Bilim University

Araştırma sonucu: Dergiye katkı › Makale › bilirkişi

Özet

This study aims to develop and validate a Buyer Platform Experience (PLX) scale focused on the cognitive and relational dimensions of buyer experience in online marketplaces. Adopting a five-stage sequential scale-development methodology, the research combines qualitative interviews with quantitative analyses using SPSS and AMOS. A four-dimensional scale—variety, service excellence, competitive pricing, and promotional effectiveness—was validated through exploratory and confirmatory factor analyses. Structural equation modeling confirmed that variety, service excellence, and competitive pricing significantly predict customer loyalty. The findings isolate cognitive and relational aspects often overlooked in existing customer-experience frameworks and offer practical guidance for platform managers seeking to enhance buyer retention through service quality, price competitiveness, and variety management.

Orijinal dil	İngilizce
Dergi	SAGE Open
Hacim	15
Basın numarası	4
DOI'lar	https://doi.org/10.1177/21582440251394446
Yayın durumu	Yayınlandı - 1 Eki 2025

Bibliyografik not

Publisher Copyright:
© The Author(s) 2025. This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage).

Belgeye Erişim

10.1177/21582440251394446

Diğer Dosyalar ve Linkler

Link to publication in Scopus

Alıntı Yap

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abstract = "This study aims to develop and validate a Buyer Platform Experience (PLX) scale focused on the cognitive and relational dimensions of buyer experience in online marketplaces. Adopting a five-stage sequential scale-development methodology, the research combines qualitative interviews with quantitative analyses using SPSS and AMOS. A four-dimensional scale—variety, service excellence, competitive pricing, and promotional effectiveness—was validated through exploratory and confirmatory factor analyses. Structural equation modeling confirmed that variety, service excellence, and competitive pricing significantly predict customer loyalty. The findings isolate cognitive and relational aspects often overlooked in existing customer-experience frameworks and offer practical guidance for platform managers seeking to enhance buyer retention through service quality, price competitiveness, and variety management.",

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T2 - Scale Development, Validation, and the Salience of Variety, Competitive Pricing, Service Excellence, and Promotion

AU - Metehan, Celal Teoman

AU - Sözer, Edin Güçlü

AU - Civelek, Mustafa Emre

AU - Ertemel, Adnan Veysel

AU - Mert, Ibrahim Sani

N1 - Publisher Copyright: © The Author(s) 2025. This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (https://creativecommons.org/licenses/by-nc/4.0/) which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage).

PY - 2025/10/1

Y1 - 2025/10/1

N2 - This study aims to develop and validate a Buyer Platform Experience (PLX) scale focused on the cognitive and relational dimensions of buyer experience in online marketplaces. Adopting a five-stage sequential scale-development methodology, the research combines qualitative interviews with quantitative analyses using SPSS and AMOS. A four-dimensional scale—variety, service excellence, competitive pricing, and promotional effectiveness—was validated through exploratory and confirmatory factor analyses. Structural equation modeling confirmed that variety, service excellence, and competitive pricing significantly predict customer loyalty. The findings isolate cognitive and relational aspects often overlooked in existing customer-experience frameworks and offer practical guidance for platform managers seeking to enhance buyer retention through service quality, price competitiveness, and variety management.

AB - This study aims to develop and validate a Buyer Platform Experience (PLX) scale focused on the cognitive and relational dimensions of buyer experience in online marketplaces. Adopting a five-stage sequential scale-development methodology, the research combines qualitative interviews with quantitative analyses using SPSS and AMOS. A four-dimensional scale—variety, service excellence, competitive pricing, and promotional effectiveness—was validated through exploratory and confirmatory factor analyses. Structural equation modeling confirmed that variety, service excellence, and competitive pricing significantly predict customer loyalty. The findings isolate cognitive and relational aspects often overlooked in existing customer-experience frameworks and offer practical guidance for platform managers seeking to enhance buyer retention through service quality, price competitiveness, and variety management.

KW - buyer experience

KW - customer experience

KW - customer loyalty

KW - e-marketplaces

KW - online customer experience

UR - https://www.scopus.com/pages/publications/105021099013

U2 - 10.1177/21582440251394446

DO - 10.1177/21582440251394446

M3 - Article

AN - SCOPUS:105021099013

SN - 2158-2440

VL - 15

JO - SAGE Open

JF - SAGE Open

IS - 4

ER -

Buyer Platform Experience (PLX) in Online Marketplaces: Scale Development, Validation, and the Salience of Variety, Competitive Pricing, Service Excellence, and Promotion

Özet

Bibliyografik not

Belgeye Erişim

Diğer Dosyalar ve Linkler

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