Blockchain-based Framework for Customer Loyalty Program

Seref Bulbul; Gökhan İnce

doi:10.1109/UBMK.2018.8566642

Blockchain-based Framework for Customer Loyalty Program

Seref Bulbul
, Gökhan İnce

Bilgisayar Mühendisliği Bölümü

Istanbul Technical University
Adesso Turkey Information Technologies Ltd.

Araştırma sonucu: Kitap/Rapor/Konferans Bildirisinde Bölüm › Konferans katkısı › bilirkişi

27 Atıf (Scopus)

Özet

Traditional customer loyalty programs in the FastMoving Consumer Goods industry have several bottlenecks such as lost paper-based coupons and payback process complications. This paper presents the design of a blockchain-based customer loyalty program called Promotion Asset Exchange (PAX) framework, to solve bottlenecks in the traditional customer loyalty programs. PAX framework adopts the smart contracts of blockchain technology by using PAX token to digitalize transaction processes. It provides improved usability for users and more detailed information to be gathered from manufacturing companies' perspective.

Orijinal dil	İngilizce
Ana bilgisayar yayını başlığı	UBMK 2018 - 3rd International Conference on Computer Science and Engineering
Yayınlayan	Institute of Electrical and Electronics Engineers Inc.
Sayfalar	342-346
Sayfa sayısı	5
ISBN (Elektronik)	9781538678930
DOI'lar	https://doi.org/10.1109/UBMK.2018.8566642
Yayın durumu	Yayınlandı - 6 Ara 2018
Etkinlik	3rd International Conference on Computer Science and Engineering, UBMK 2018 - Sarajevo, Bosnia and Herzegovina Süre: 20 Eyl 2018 → 23 Eyl 2018

Yayın serisi

Adı	UBMK 2018 - 3rd International Conference on Computer Science and Engineering

???event.eventtypes.event.conference???

???event.eventtypes.event.conference???	3rd International Conference on Computer Science and Engineering, UBMK 2018
Ülke/Bölge	Bosnia and Herzegovina
Şehir	Sarajevo
Periyot	20/09/18 → 23/09/18

Bibliyografik not

Publisher Copyright:
© 2018 IEEE.

BM SKH

Bu sonuç, aşağıdaki Sürdürülebilir Kalkınma Hedefine/Hedeflerine katkıda bulunur

SKH 9 Sanayi, Yenilikçilik ve Altyapı

Belgeye Erişim

10.1109/UBMK.2018.8566642

Diğer Dosyalar ve Linkler

Link to publication in Scopus

Alıntı Yap

Bulbul, S., & İnce, G. (2018). Blockchain-based Framework for Customer Loyalty Program. In UBMK 2018 - 3rd International Conference on Computer Science and Engineering (pp. 342-346). Makale 8566642 (UBMK 2018 - 3rd International Conference on Computer Science and Engineering). Institute of Electrical and Electronics Engineers Inc.. https://doi.org/10.1109/UBMK.2018.8566642

@inproceedings{716d1d41b81e4e9eaea6d65b7c182993,

title = "Blockchain-based Framework for Customer Loyalty Program",

abstract = "Traditional customer loyalty programs in the FastMoving Consumer Goods industry have several bottlenecks such as lost paper-based coupons and payback process complications. This paper presents the design of a blockchain-based customer loyalty program called Promotion Asset Exchange (PAX) framework, to solve bottlenecks in the traditional customer loyalty programs. PAX framework adopts the smart contracts of blockchain technology by using PAX token to digitalize transaction processes. It provides improved usability for users and more detailed information to be gathered from manufacturing companies' perspective.",

keywords = "Blockchain, Customer Loyalty Program, NEO, Smart Contract",

author = "Seref Bulbul and G{\"o}khan İnce",

note = "Publisher Copyright: {\textcopyright} 2018 IEEE.; 3rd International Conference on Computer Science and Engineering, UBMK 2018 ; Conference date: 20-09-2018 Through 23-09-2018",

year = "2018",

month = dec,

day = "6",

doi = "10.1109/UBMK.2018.8566642",

language = "English",

series = "UBMK 2018 - 3rd International Conference on Computer Science and Engineering",

publisher = "Institute of Electrical and Electronics Engineers Inc.",

pages = "342--346",

booktitle = "UBMK 2018 - 3rd International Conference on Computer Science and Engineering",

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}

Bulbul, S & İnce, G 2018, Blockchain-based Framework for Customer Loyalty Program. in UBMK 2018 - 3rd International Conference on Computer Science and Engineering., 8566642, UBMK 2018 - 3rd International Conference on Computer Science and Engineering, Institute of Electrical and Electronics Engineers Inc., pp. 342-346, 3rd International Conference on Computer Science and Engineering, UBMK 2018, Sarajevo, Bosnia and Herzegovina, 20/09/18. https://doi.org/10.1109/UBMK.2018.8566642

Blockchain-based Framework for Customer Loyalty Program. / Bulbul, Seref; İnce, Gökhan.
UBMK 2018 - 3rd International Conference on Computer Science and Engineering. Institute of Electrical and Electronics Engineers Inc., 2018. p. 342-346 8566642 (UBMK 2018 - 3rd International Conference on Computer Science and Engineering).

Araştırma sonucu: Kitap/Rapor/Konferans Bildirisinde Bölüm › Konferans katkısı › bilirkişi

TY - GEN

T1 - Blockchain-based Framework for Customer Loyalty Program

AU - Bulbul, Seref

AU - İnce, Gökhan

PY - 2018/12/6

Y1 - 2018/12/6

N2 - Traditional customer loyalty programs in the FastMoving Consumer Goods industry have several bottlenecks such as lost paper-based coupons and payback process complications. This paper presents the design of a blockchain-based customer loyalty program called Promotion Asset Exchange (PAX) framework, to solve bottlenecks in the traditional customer loyalty programs. PAX framework adopts the smart contracts of blockchain technology by using PAX token to digitalize transaction processes. It provides improved usability for users and more detailed information to be gathered from manufacturing companies' perspective.

AB - Traditional customer loyalty programs in the FastMoving Consumer Goods industry have several bottlenecks such as lost paper-based coupons and payback process complications. This paper presents the design of a blockchain-based customer loyalty program called Promotion Asset Exchange (PAX) framework, to solve bottlenecks in the traditional customer loyalty programs. PAX framework adopts the smart contracts of blockchain technology by using PAX token to digitalize transaction processes. It provides improved usability for users and more detailed information to be gathered from manufacturing companies' perspective.

KW - Blockchain

KW - Customer Loyalty Program

KW - NEO

KW - Smart Contract

UR - https://www.scopus.com/pages/publications/85060647466

U2 - 10.1109/UBMK.2018.8566642

DO - 10.1109/UBMK.2018.8566642

M3 - Conference contribution

AN - SCOPUS:85060647466

T3 - UBMK 2018 - 3rd International Conference on Computer Science and Engineering

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EP - 346

BT - UBMK 2018 - 3rd International Conference on Computer Science and Engineering

PB - Institute of Electrical and Electronics Engineers Inc.

T2 - 3rd International Conference on Computer Science and Engineering, UBMK 2018

Y2 - 20 September 2018 through 23 September 2018

ER -

Blockchain-based Framework for Customer Loyalty Program

Özet

Yayın serisi

???event.eventtypes.event.conference???

Bibliyografik not

BM SKH

Belgeye Erişim

Diğer Dosyalar ve Linkler

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