An empirical study on factors affecting continuance intention of using Facebook

Ecem Basak, Fethi Calisir*

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91 Atıf (Scopus)

Özet

The main purpose of this study is to analyze the effects of the motivational factors on continuance intention of using Facebook. A Structural Equation Modeling approach was applied to identify the factors that significantly affect the continuance intention to use Facebook. Using LISREL, data collected from 209 Facebook users were used to test the proposed model. Results indicated that 62% of Facebook users' continuance intention to use Facebook is explained by attitude and satisfaction. Between them, attitude has the strongest effect. Besides this, entertainment and status seeking have been found to have indirect significant effects on continuance intention to use, whereas information seeking and self-expression have been found to have insignificant effects. The study concludes with the discussions of the findings and recommendations for possible future research.

Orijinal dilİngilizce
Sayfa (başlangıç-bitiş)181-189
Sayfa sayısı9
DergiComputers in Human Behavior
Hacim48
DOI'lar
Yayın durumuYayınlandı - Tem 2015

Bibliyografik not

Publisher Copyright:
© 2015 Elsevier Ltd. All rights reserved.

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