A Price Sensitivity Based Intelligent Pricing System for Global E-commerce

Pelin Yurdadön; Başar Öztayşi; Egemen Berki Çimen

doi:10.1007/978-3-031-09173-5_111

A Price Sensitivity Based Intelligent Pricing System for Global E-commerce

Pelin Yurdadön
, Başar Öztayşi^*
, Egemen Berki Çimen

^*Bu çalışma için yazışmadan sorumlu yazar

Endüstri Mühendisliği Bölümü

Modanisa Head Office

Araştırma çıktısı: Kitap/Rapor/Konferans Bildirisinde Bölüm › Konferans katkısı › Hakem

1 Atıf (Scopus)

Özet

Modanisa is a global E-commerce company which provide modest fashion products. Since each country has different currency and different economic conditions, purchasing capacity of the residents change. As a result, the price that the market is willing to pay vary among the countries. Price sensitivity is the degree to which demand changes when the cost of a product or service changes. Price sensitivity is commonly measured using the price elasticity of demand, which states that some consumers won’t pay more if a lower-priced option is available. In this study, a decision support system is proposed based on price sensitivity of products. To this end, first previous data is processed to obtain the price sensitivity. At the second step, a mathematical model, which aims to maximize the profit, is proposed. In order to show the efficiency of the approach a mathematical model is also provided.

Orijinal dil	İngilizce
Ana bilgisayar yayını başlığı	Intelligent and Fuzzy Systems - Digital Acceleration and The New Normal - Proceedings of the INFUS 2022 Conference
Editörler	Cengiz Kahraman, Sezi Cevik Onar, Basar Oztaysi, Irem Ucal Sari, A. Cagri Tolga, Selcuk Cebi
Yayınlayan	Springer Science and Business Media Deutschland GmbH
Sayfalar	974-981
Sayfa sayısı	8
ISBN (Basılı)	9783031091728
DOI'lar	https://doi.org/10.1007/978-3-031-09173-5_111
Yayın durumu	Yayınlandı - 2022
Etkinlik	International Conference on Intelligent and Fuzzy Systems, INFUS 2022 - Izmir, Türkiye Süre: 19 Tem 2022 → 21 Tem 2022

Yayın serisi

Adı	Lecture Notes in Networks and Systems
Hacim	504 LNNS
ISSN (Basılı)	2367-3370
ISSN (Elektronik)	2367-3389

???event.eventtypes.event.conference???

???event.eventtypes.event.conference???	International Conference on Intelligent and Fuzzy Systems, INFUS 2022
Ülke/Bölge	Türkiye
Şehir	Izmir
Periyot	19/07/22 → 21/07/22

Bibliyografik not

Publisher Copyright:
© 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Finansman

Acknowledgements. This work is supported by TUBITAK (The Scientific and Technological Research Council of Turkey) under project number 3190848.

Finansörler	Finansör numarası
Türkiye Bilimsel ve Teknolojik Araştırma Kurumu	3190848

Belgeye Erişim

10.1007/978-3-031-09173-5_111

Diğer Dosyalar ve Linkler

Link to publication in Scopus

Alıntı Yap

Yurdadön, P., Öztayşi, B., & Çimen, E. B. (2022). A Price Sensitivity Based Intelligent Pricing System for Global E-commerce. In C. Kahraman, S. Cevik Onar, B. Oztaysi, I. U. Sari, A. C. Tolga, & S. Cebi (Eds.), Intelligent and Fuzzy Systems - Digital Acceleration and The New Normal - Proceedings of the INFUS 2022 Conference (pp. 974-981). (Lecture Notes in Networks and Systems; Hac. 504 LNNS). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-09173-5_111

Yurdadön, Pelin ; Öztayşi, Başar ; Çimen, Egemen Berki. / A Price Sensitivity Based Intelligent Pricing System for Global E-commerce. Intelligent and Fuzzy Systems - Digital Acceleration and The New Normal - Proceedings of the INFUS 2022 Conference. editör / Cengiz Kahraman ; Sezi Cevik Onar ; Basar Oztaysi ; Irem Ucal Sari ; A. Cagri Tolga ; Selcuk Cebi. Springer Science and Business Media Deutschland GmbH, 2022. pp. 974-981 (Lecture Notes in Networks and Systems).

@inproceedings{611e4b03c39542f1bd5201bb71974d78,

title = "A Price Sensitivity Based Intelligent Pricing System for Global E-commerce",

abstract = "Modanisa is a global E-commerce company which provide modest fashion products. Since each country has different currency and different economic conditions, purchasing capacity of the residents change. As a result, the price that the market is willing to pay vary among the countries. Price sensitivity is the degree to which demand changes when the cost of a product or service changes. Price sensitivity is commonly measured using the price elasticity of demand, which states that some consumers won{\textquoteright}t pay more if a lower-priced option is available. In this study, a decision support system is proposed based on price sensitivity of products. To this end, first previous data is processed to obtain the price sensitivity. At the second step, a mathematical model, which aims to maximize the profit, is proposed. In order to show the efficiency of the approach a mathematical model is also provided.",

keywords = "E-commerce, Price sensitivity, Pricing system",

author = "Pelin Yurdad{\"o}n and Ba{\c s}ar {\"O}ztay{\c s}i and {\c C}imen, \{Egemen Berki\}",

note = "Publisher Copyright: {\textcopyright} 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.; International Conference on Intelligent and Fuzzy Systems, INFUS 2022 ; Conference date: 19-07-2022 Through 21-07-2022",

year = "2022",

doi = "10.1007/978-3-031-09173-5\_111",

language = "English",

isbn = "9783031091728",

series = "Lecture Notes in Networks and Systems",

publisher = "Springer Science and Business Media Deutschland GmbH",

pages = "974--981",

editor = "Cengiz Kahraman and \{Cevik Onar\}, Sezi and Basar Oztaysi and Sari, \{Irem Ucal\} and Tolga, \{A. Cagri\} and Selcuk Cebi",

booktitle = "Intelligent and Fuzzy Systems - Digital Acceleration and The New Normal - Proceedings of the INFUS 2022 Conference",

address = "Germany",

}

Yurdadön, P, Öztayşi, B & Çimen, EB 2022, A Price Sensitivity Based Intelligent Pricing System for Global E-commerce. in C Kahraman, S Cevik Onar, B Oztaysi, IU Sari, AC Tolga & S Cebi (eds), Intelligent and Fuzzy Systems - Digital Acceleration and The New Normal - Proceedings of the INFUS 2022 Conference. Lecture Notes in Networks and Systems, hac. 504 LNNS, Springer Science and Business Media Deutschland GmbH, pp. 974-981, International Conference on Intelligent and Fuzzy Systems, INFUS 2022, Izmir, Türkiye, 19/07/22. https://doi.org/10.1007/978-3-031-09173-5_111

A Price Sensitivity Based Intelligent Pricing System for Global E-commerce. / Yurdadön, Pelin; Öztayşi, Başar; Çimen, Egemen Berki.
Intelligent and Fuzzy Systems - Digital Acceleration and The New Normal - Proceedings of the INFUS 2022 Conference. ed. / Cengiz Kahraman; Sezi Cevik Onar; Basar Oztaysi; Irem Ucal Sari; A. Cagri Tolga; Selcuk Cebi. Springer Science and Business Media Deutschland GmbH, 2022. p. 974-981 (Lecture Notes in Networks and Systems; Hac. 504 LNNS).

Araştırma çıktısı: Kitap/Rapor/Konferans Bildirisinde Bölüm › Konferans katkısı › Hakem

TY - GEN

T1 - A Price Sensitivity Based Intelligent Pricing System for Global E-commerce

AU - Yurdadön, Pelin

AU - Öztayşi, Başar

AU - Çimen, Egemen Berki

PY - 2022

Y1 - 2022

N2 - Modanisa is a global E-commerce company which provide modest fashion products. Since each country has different currency and different economic conditions, purchasing capacity of the residents change. As a result, the price that the market is willing to pay vary among the countries. Price sensitivity is the degree to which demand changes when the cost of a product or service changes. Price sensitivity is commonly measured using the price elasticity of demand, which states that some consumers won’t pay more if a lower-priced option is available. In this study, a decision support system is proposed based on price sensitivity of products. To this end, first previous data is processed to obtain the price sensitivity. At the second step, a mathematical model, which aims to maximize the profit, is proposed. In order to show the efficiency of the approach a mathematical model is also provided.

AB - Modanisa is a global E-commerce company which provide modest fashion products. Since each country has different currency and different economic conditions, purchasing capacity of the residents change. As a result, the price that the market is willing to pay vary among the countries. Price sensitivity is the degree to which demand changes when the cost of a product or service changes. Price sensitivity is commonly measured using the price elasticity of demand, which states that some consumers won’t pay more if a lower-priced option is available. In this study, a decision support system is proposed based on price sensitivity of products. To this end, first previous data is processed to obtain the price sensitivity. At the second step, a mathematical model, which aims to maximize the profit, is proposed. In order to show the efficiency of the approach a mathematical model is also provided.

KW - E-commerce

KW - Price sensitivity

KW - Pricing system

UR - https://www.scopus.com/pages/publications/85135045014

U2 - 10.1007/978-3-031-09173-5_111

DO - 10.1007/978-3-031-09173-5_111

M3 - Conference contribution

AN - SCOPUS:85135045014

SN - 9783031091728

T3 - Lecture Notes in Networks and Systems

SP - 974

EP - 981

BT - Intelligent and Fuzzy Systems - Digital Acceleration and The New Normal - Proceedings of the INFUS 2022 Conference

A2 - Kahraman, Cengiz

A2 - Cevik Onar, Sezi

A2 - Oztaysi, Basar

A2 - Sari, Irem Ucal

A2 - Tolga, A. Cagri

A2 - Cebi, Selcuk

PB - Springer Science and Business Media Deutschland GmbH

T2 - International Conference on Intelligent and Fuzzy Systems, INFUS 2022

Y2 - 19 July 2022 through 21 July 2022

ER -

Yurdadön P, Öztayşi B, Çimen EB. A Price Sensitivity Based Intelligent Pricing System for Global E-commerce. In Kahraman C, Cevik Onar S, Oztaysi B, Sari IU, Tolga AC, Cebi S, editörler, Intelligent and Fuzzy Systems - Digital Acceleration and The New Normal - Proceedings of the INFUS 2022 Conference. Springer Science and Business Media Deutschland GmbH. 2022. p. 974-981. (Lecture Notes in Networks and Systems). doi: 10.1007/978-3-031-09173-5_111

A Price Sensitivity Based Intelligent Pricing System for Global E-commerce

Özet

Yayın serisi

???event.eventtypes.event.conference???

Bibliyografik not

Finansman

Belgeye Erişim

Diğer Dosyalar ve Linkler

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