A Price Sensitivity Based Intelligent Pricing System for Global E-commerce

Pelin Yurdadön, Başar Öztayşi*, Egemen Berki Çimen

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Özet

Modanisa is a global E-commerce company which provide modest fashion products. Since each country has different currency and different economic conditions, purchasing capacity of the residents change. As a result, the price that the market is willing to pay vary among the countries. Price sensitivity is the degree to which demand changes when the cost of a product or service changes. Price sensitivity is commonly measured using the price elasticity of demand, which states that some consumers won’t pay more if a lower-priced option is available. In this study, a decision support system is proposed based on price sensitivity of products. To this end, first previous data is processed to obtain the price sensitivity. At the second step, a mathematical model, which aims to maximize the profit, is proposed. In order to show the efficiency of the approach a mathematical model is also provided.

Orijinal dilİngilizce
Ana bilgisayar yayını başlığıIntelligent and Fuzzy Systems - Digital Acceleration and The New Normal - Proceedings of the INFUS 2022 Conference
EditörlerCengiz Kahraman, Sezi Cevik Onar, Basar Oztaysi, Irem Ucal Sari, A. Cagri Tolga, Selcuk Cebi
YayınlayanSpringer Science and Business Media Deutschland GmbH
Sayfalar974-981
Sayfa sayısı8
ISBN (Basılı)9783031091728
DOI'lar
Yayın durumuYayınlandı - 2022
EtkinlikInternational Conference on Intelligent and Fuzzy Systems, INFUS 2022 - Izmir, Turkey
Süre: 19 Tem 202221 Tem 2022

Yayın serisi

AdıLecture Notes in Networks and Systems
Hacim504 LNNS
ISSN (Basılı)2367-3370
ISSN (Elektronik)2367-3389

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???event.eventtypes.event.conference???International Conference on Intelligent and Fuzzy Systems, INFUS 2022
Ülke/BölgeTurkey
ŞehirIzmir
Periyot19/07/2221/07/22

Bibliyografik not

Publisher Copyright:
© 2022, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Finansman

Acknowledgements. This work is supported by TUBITAK (The Scientific and Technological Research Council of Turkey) under project number 3190848.

FinansörlerFinansör numarası
Türkiye Bilimsel ve Teknolojik Araştırma Kurumu3190848

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