A Fuzzy Pricing Model for Mobile Advertisements by Using Spherical Fuzzy AHP Scoring

Basar Oztaysi*, Sezi Cevik Onar, Cengiz Kahraman

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4 Atıf (Scopus)

Özet

Beacon technology enables applications that provide location-based services such as notifications, tracking, and navigation via smart mobile devices. One of the most commonly adopted business models based on beacon technology is location-based advertisements. In this model, target customers are defined, and the most appropriate advertisement is sent to the customer based on his/her location. While the conversion rates of this model are high, there is a need for a dynamic pricing model that calculates the value of an advertisement to an advertiser in a given location. In this study, we propose a price of advertisement pricing model by using the Spherical Fuzzy AHP Scoring method.

Orijinal dilİngilizce
Ana bilgisayar yayını başlığıIntelligent and Fuzzy Techniques
Ana bilgisayar yayını alt yazısıSmart and Innovative Solutions - Proceedings of the INFUS 2020 Conference
EditörlerCengiz Kahraman, Sezi Cevik Onar, Basar Oztaysi, Irem Ucal Sari, Selcuk Cebi, A. Cagri Tolga
YayınlayanSpringer
Sayfalar142-150
Sayfa sayısı9
ISBN (Basılı)9783030511555
DOI'lar
Yayın durumuYayınlandı - 2021
EtkinlikInternational Conference on Intelligent and Fuzzy Systems, INFUS 2020 - Istanbul, Turkey
Süre: 21 Tem 202023 Tem 2020

Yayın serisi

AdıAdvances in Intelligent Systems and Computing
Hacim1197 AISC
ISSN (Basılı)2194-5357
ISSN (Elektronik)2194-5365

???event.eventtypes.event.conference???

???event.eventtypes.event.conference???International Conference on Intelligent and Fuzzy Systems, INFUS 2020
Ülke/BölgeTurkey
ŞehirIstanbul
Periyot21/07/2023/07/20

Bibliyografik not

Publisher Copyright:
© 2021, The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG.

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