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Web advertising vs other media: Young consumers' view
Fethi Calisir
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Corresponding author for this work
Department of Industrial Engineering
Research output
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Contribution to journal
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Review article
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peer-review
21
Citations (Scopus)
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Keyphrases
Consumer Views
100%
Young Consumers
100%
Online Advertising
100%
Point of Purchase
100%
Direct Messages
100%
Cluster Analysis
50%
Correspondence Analysis
50%
Traditional Media
50%
Advertising Media
50%
Social Sciences
Cluster Analysis
100%
Advertising Media
100%
Economics, Econometrics and Finance
Direct Marketing
100%
Advertising Media
50%
Computer Science
Cluster Analysis
100%