Uses and gratifications of Linkedin: An exploratory study

Ecem Basak, Fethi Calisir

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

8 Citations (Scopus)

Abstract

Linkedln is one of the most popular social networking sites that is used for professional purposes and it is the world's largest professional network as well. The aim of this study is to explore the uses and gratifications of LinkedIn among users in Turkey. For this, a two-stage approach was used. In the first stage, a total of 45 open-ended questionnaires were collected and 33 closed-ended items were generated based on the results of the open-ended questions so that they could be used in the second stage. In the second stage, a total of 496 surveys were collected from Linkedln users. Principal Component Analysis was used to extract the factors that identified the uses and gratifications of Linkedln among members in Turkey. According to the results of PCA, seven factors were formed and labeled as self promotion, group activities, job and job affairs, finding old and new friends easily, follow up, profile viewer data, and professional networking.

Original languageEnglish
Title of host publicationWorld Congress on Engineering, WCE 2014
PublisherNewswood Limited
Pages1153-1156
Number of pages4
ISBN (Print)9789881925350
Publication statusPublished - 2014
EventWorld Congress on Engineering, WCE 2014 - London, United Kingdom
Duration: 2 Jul 20144 Jul 2014

Publication series

NameLecture Notes in Engineering and Computer Science
Volume2
ISSN (Print)2078-0958

Conference

ConferenceWorld Congress on Engineering, WCE 2014
Country/TerritoryUnited Kingdom
CityLondon
Period2/07/144/07/14

Keywords

  • Exploratory Factor Analysis
  • LinkedIn
  • Uses and Gratifications

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