TY - GEN
T1 - Uses and gratifications of Linkedin
T2 - World Congress on Engineering, WCE 2014
AU - Basak, Ecem
AU - Calisir, Fethi
PY - 2014
Y1 - 2014
N2 - Linkedln is one of the most popular social networking sites that is used for professional purposes and it is the world's largest professional network as well. The aim of this study is to explore the uses and gratifications of LinkedIn among users in Turkey. For this, a two-stage approach was used. In the first stage, a total of 45 open-ended questionnaires were collected and 33 closed-ended items were generated based on the results of the open-ended questions so that they could be used in the second stage. In the second stage, a total of 496 surveys were collected from Linkedln users. Principal Component Analysis was used to extract the factors that identified the uses and gratifications of Linkedln among members in Turkey. According to the results of PCA, seven factors were formed and labeled as self promotion, group activities, job and job affairs, finding old and new friends easily, follow up, profile viewer data, and professional networking.
AB - Linkedln is one of the most popular social networking sites that is used for professional purposes and it is the world's largest professional network as well. The aim of this study is to explore the uses and gratifications of LinkedIn among users in Turkey. For this, a two-stage approach was used. In the first stage, a total of 45 open-ended questionnaires were collected and 33 closed-ended items were generated based on the results of the open-ended questions so that they could be used in the second stage. In the second stage, a total of 496 surveys were collected from Linkedln users. Principal Component Analysis was used to extract the factors that identified the uses and gratifications of Linkedln among members in Turkey. According to the results of PCA, seven factors were formed and labeled as self promotion, group activities, job and job affairs, finding old and new friends easily, follow up, profile viewer data, and professional networking.
KW - Exploratory Factor Analysis
KW - LinkedIn
KW - Uses and Gratifications
UR - http://www.scopus.com/inward/record.url?scp=84907385987&partnerID=8YFLogxK
M3 - Conference contribution
AN - SCOPUS:84907385987
SN - 9789881925350
T3 - Lecture Notes in Engineering and Computer Science
SP - 1153
EP - 1156
BT - World Congress on Engineering, WCE 2014
PB - Newswood Limited
Y2 - 2 July 2014 through 4 July 2014
ER -