TY - JOUR
T1 - Use of ANP weighted crisp and fuzzy QFD for product development
AU - Zaim, Selim
AU - Sevkli, Mehmet
AU - Camgöz-Akdaǧ, Hatice
AU - Demirel, Omer F.
AU - Yesim Yayla, A.
AU - Delen, Dursun
PY - 2014/7/1
Y1 - 2014/7/1
N2 - Quality Function Deployment (QFD) is a popular planning method often used to transform customer demands/requirements into the technical characteristics of a new or improved product or service. In order to better capture (and represent) the multifarious relationships between customer requirements and technical characteristics, and the relative weights among customer requirements, in this study a hybrid analytic network process (ANP)-weighted fuzzy methodology is proposed. The goal is to synthesize renowned capabilities of ANP and fuzzy logic to better rank technical characteristics of a product (or a service) while implementing QFD. To demonstrate the viability of the proposed methodology a real-world scenario, where a new equipment to squeeze the polyethylene pipes to stop the gas flow without damaging the pipes, is developed. The ranking of technical characteristics of the product is calculated using both crisp and fuzzy weights for illustration and comparison purposes.
AB - Quality Function Deployment (QFD) is a popular planning method often used to transform customer demands/requirements into the technical characteristics of a new or improved product or service. In order to better capture (and represent) the multifarious relationships between customer requirements and technical characteristics, and the relative weights among customer requirements, in this study a hybrid analytic network process (ANP)-weighted fuzzy methodology is proposed. The goal is to synthesize renowned capabilities of ANP and fuzzy logic to better rank technical characteristics of a product (or a service) while implementing QFD. To demonstrate the viability of the proposed methodology a real-world scenario, where a new equipment to squeeze the polyethylene pipes to stop the gas flow without damaging the pipes, is developed. The ranking of technical characteristics of the product is calculated using both crisp and fuzzy weights for illustration and comparison purposes.
KW - Analytic network process (ANP)
KW - Customer requirements
KW - Product development
KW - Quality Function Deployment (QFD)
KW - Technical characteristics
UR - http://www.scopus.com/inward/record.url?scp=84894100829&partnerID=8YFLogxK
U2 - 10.1016/j.eswa.2014.01.008
DO - 10.1016/j.eswa.2014.01.008
M3 - Article
AN - SCOPUS:84894100829
SN - 0957-4174
VL - 41
SP - 4464
EP - 4474
JO - Expert Systems with Applications
JF - Expert Systems with Applications
IS - 9
ER -