Understanding the Role of Emotions in the Evaluation Process of Baby Strollers by Expectant Mothers

Begüm Türeyengil; E. Cem Alppay

doi:10.1007/978-3-030-80829-7_108

Understanding the Role of Emotions in the Evaluation Process of Baby Strollers by Expectant Mothers

Begüm Türeyengil^*, E. Cem Alppay

^*Corresponding author for this work

Department of Industrial Design

Gebze Technical University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

1 Citation (Scopus)

Abstract

The aim of this study is to determine the emotional effects of contemporary stroller designs. Today a wide spectrum of baby stroller designs with a high degree of multi-functionality is available in the market to respond complicated needs of expectant mothers. During the product selection process, primary users, are able to analyze the multi-functional nature of various baby stroller designs without the ability of a real trial because of serious health risks for the baby. The appearance of the product can be the primary hidden factor in the final selection decision. Therefore, this study aims to find which design features affect the emotions of expectant mothers, whom are the primary users of these products, and which product features may affect the purchasing decision. By examining the relationship between emotions and product features; it was aimed to make guiding determinations that can be used in the design, production and marketing stages.

Original language	English
Title of host publication	Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021
Editors	Cliff Sungsoo Shin, Giuseppe Di Bucchianico, Shuichi Fukuda, Yong-Gyun Ghim, Gianni Montagna, Cristina Carvalho
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	885-892
Number of pages	8
ISBN (Print)	9783030808280
DOIs	https://doi.org/10.1007/978-3-030-80829-7_108
Publication status	Published - 2021
Event	AHFE International Conferences on Design for Inclusion, Interdisciplinary Practice in Industrial Design, Affective and Pleasurable Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021 - Virtual, Online Duration: 25 Jul 2021 → 29 Jul 2021

Publication series

Name	Lecture Notes in Networks and Systems
Volume	260
ISSN (Print)	2367-3370
ISSN (Electronic)	2367-3389

Conference

Conference	AHFE International Conferences on Design for Inclusion, Interdisciplinary Practice in Industrial Design, Affective and Pleasurable Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021
City	Virtual, Online
Period	25/07/21 → 29/07/21

Bibliographical note

Publisher Copyright:
© 2021, The Author(s), under exclusive license to Springer Nature Switzerland AG.

Keywords

Baby stroller
Emotional design
Geneva Emotion Wheel (GEW)
Repertory Grid Technique (RGT)

Access to Document

10.1007/978-3-030-80829-7_108

Cite this

Türeyengil, B., & Alppay, E. C. (2021). Understanding the Role of Emotions in the Evaluation Process of Baby Strollers by Expectant Mothers. In C. S. Shin, G. Di Bucchianico, S. Fukuda, Y.-G. Ghim, G. Montagna, & C. Carvalho (Eds.), Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021 (pp. 885-892). (Lecture Notes in Networks and Systems; Vol. 260). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-030-80829-7_108

Türeyengil, Begüm ; Alppay, E. Cem. / Understanding the Role of Emotions in the Evaluation Process of Baby Strollers by Expectant Mothers. Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021. editor / Cliff Sungsoo Shin ; Giuseppe Di Bucchianico ; Shuichi Fukuda ; Yong-Gyun Ghim ; Gianni Montagna ; Cristina Carvalho. Springer Science and Business Media Deutschland GmbH, 2021. pp. 885-892 (Lecture Notes in Networks and Systems).

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title = "Understanding the Role of Emotions in the Evaluation Process of Baby Strollers by Expectant Mothers",

abstract = "The aim of this study is to determine the emotional effects of contemporary stroller designs. Today a wide spectrum of baby stroller designs with a high degree of multi-functionality is available in the market to respond complicated needs of expectant mothers. During the product selection process, primary users, are able to analyze the multi-functional nature of various baby stroller designs without the ability of a real trial because of serious health risks for the baby. The appearance of the product can be the primary hidden factor in the final selection decision. Therefore, this study aims to find which design features affect the emotions of expectant mothers, whom are the primary users of these products, and which product features may affect the purchasing decision. By examining the relationship between emotions and product features; it was aimed to make guiding determinations that can be used in the design, production and marketing stages.",

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Türeyengil, B & Alppay, EC 2021, Understanding the Role of Emotions in the Evaluation Process of Baby Strollers by Expectant Mothers. in CS Shin, G Di Bucchianico, S Fukuda, Y-G Ghim, G Montagna & C Carvalho (eds), Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021. Lecture Notes in Networks and Systems, vol. 260, Springer Science and Business Media Deutschland GmbH, pp. 885-892, AHFE International Conferences on Design for Inclusion, Interdisciplinary Practice in Industrial Design, Affective and Pleasurable Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021, Virtual, Online, 25/07/21. https://doi.org/10.1007/978-3-030-80829-7_108

Understanding the Role of Emotions in the Evaluation Process of Baby Strollers by Expectant Mothers. / Türeyengil, Begüm; Alppay, E. Cem.
Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021. ed. / Cliff Sungsoo Shin; Giuseppe Di Bucchianico; Shuichi Fukuda; Yong-Gyun Ghim; Gianni Montagna; Cristina Carvalho. Springer Science and Business Media Deutschland GmbH, 2021. p. 885-892 (Lecture Notes in Networks and Systems; Vol. 260).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AU - Alppay, E. Cem

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N2 - The aim of this study is to determine the emotional effects of contemporary stroller designs. Today a wide spectrum of baby stroller designs with a high degree of multi-functionality is available in the market to respond complicated needs of expectant mothers. During the product selection process, primary users, are able to analyze the multi-functional nature of various baby stroller designs without the ability of a real trial because of serious health risks for the baby. The appearance of the product can be the primary hidden factor in the final selection decision. Therefore, this study aims to find which design features affect the emotions of expectant mothers, whom are the primary users of these products, and which product features may affect the purchasing decision. By examining the relationship between emotions and product features; it was aimed to make guiding determinations that can be used in the design, production and marketing stages.

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Türeyengil B, Alppay EC. Understanding the Role of Emotions in the Evaluation Process of Baby Strollers by Expectant Mothers. In Shin CS, Di Bucchianico G, Fukuda S, Ghim YG, Montagna G, Carvalho C, editors, Advances in Industrial Design - Proceedings of the AHFE 2021 Virtual Conferences on Design for Inclusion, Affective and Pleasurable Design, Interdisciplinary Practice in Industrial Design, Kansei Engineering, and Human Factors for Apparel and Textile Engineering, 2021. Springer Science and Business Media Deutschland GmbH. 2021. p. 885-892. (Lecture Notes in Networks and Systems). doi: 10.1007/978-3-030-80829-7_108

Understanding the Role of Emotions in the Evaluation Process of Baby Strollers by Expectant Mothers

Abstract

Publication series

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Bibliographical note

Keywords

Access to Document

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