To be or not to be digital: Digitalization Needs and Clustering-based Profile Analysis of Theatre Artists for Scene 2.0 Pandemic Recovery Programme

Nihan Yildirim, Huseyin Umutcan Ay, Yudum Kaymak

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

Due to the indefinite cancellation of the stage performances during the Covid-19 pandemic, socio-economically vulnerable artists urgently needed new sources of income. Digitization of the stage arts, especially theatre performances have been rapidly accelerated during this period. In a unique social intervention case on the civil initiatives towards the digitalization of arts through online platforms, this study aims to present a needs analysis and beneficiary profiling application by Ward's method with Canberra Distance. The data were gathered from 172 respondents of different socio-cultural backgrounds amongst Theater Cooperative members,. The results indicate that although the magnitude of the needs varies amongst different profiles, the economic, technical, and technological constraints are the primary obstacles in the digitization process.

Original languageEnglish
Title of host publication2022 IEEE Technology and Engineering Management Conference
Subtitle of host publicationSocietal Challenges: Technology, Transitions and Resilience Virtual Conference, TEMSCON EUROPE 2022
PublisherInstitute of Electrical and Electronics Engineers Inc.
Pages106-111
Number of pages6
ISBN (Electronic)9781665483131
DOIs
Publication statusPublished - 2022
Event2022 IEEE Technology and Engineering Management Conference, TEMSCON EUROPE 2022 - Izmir, Turkey
Duration: 25 Apr 202229 Apr 2022

Publication series

Name2022 IEEE Technology and Engineering Management Conference: Societal Challenges: Technology, Transitions and Resilience Virtual Conference, TEMSCON EUROPE 2022

Conference

Conference2022 IEEE Technology and Engineering Management Conference, TEMSCON EUROPE 2022
Country/TerritoryTurkey
CityIzmir
Period25/04/2229/04/22

Bibliographical note

Publisher Copyright:
© 2022 IEEE.

Funding

There had been some attempts from the government and civil society to recover this problem. Turkish Ministry of Culture and Art provided incentives and financial support (app. 14 million TLs) to 451 private theatre companies by Jan 2021 [23]. Ministry also opened state theatre scenes to the private theatres. Municipalities started support initiatives and opened their online platforms, especially to city theatres, for streaming the recording of the theatres. During the pandemic, some civil support initiatives such as Theatre Cooperative’s ticket pre-sale campaign #BizdeYerinAyrı for creating income for the theatre community. Omuz initiative provided essential need support (food, health, and accommodation), an online Festival (FestTogether) for creating awareness for performance art community needs during the pandemic, and collect donations for “Bir Kira Bir Sahne” project, which makes a network between theatres. [24]. All these were short-term and blood-stopping attempts to the significant problem. An instant digital transformation of the theatre stood as a major recovery term that can be applied to and post-pandemic era. Other crises are expected to challenge physical performances.

FundersFunder number
ITU Social Innovation Centre

    Keywords

    • Beneficiary Profile
    • Clustering
    • Covid-19
    • Digital Theatre
    • Pandemic
    • Recoivery Programming

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