The Role of Societal Culture in Social Innovation: Creating Social Value via Social Entrepreneur Standpoint

Being at a development stage, the social innovation literature needs further contributions that would help to comprehensively find out the enablers of social innovation especially within macro level. Since the nature of social innovation is cumulative as well as interactive, the micro level practices of individual social innovation initiatives add up to the general patterns at the macro-level. On account of the fact that shared values among members of a society bring about similar expectations, perceptions, and behavioral patterns, it is essential to explore how various societal cultural attributes contribute to social innovation capacities of countries. This study aims to explore an evidence of the influence of societal culture on social innovation, specifically by shaping the perceptions of social entrepreneurs for social value creation. By discussing the relationship between societal culture and social innovation in a conceptual manner along with developing research propositions, this study offers a new direction for future research.