The Impact of the COVID-19 Outbreak on Customer Purchasing Behavior in the E-commerce Sector Project

Artun Pınar; Onur Halit Yenice; Tuncay Özcan; Aziz Kemal Konyalıoğlu; Tuğçe Beldek Apaydın

doi:10.1007/978-3-031-53991-6_2

The Impact of the COVID-19 Outbreak on Customer Purchasing Behavior in the E-commerce Sector Project

Artun Pınar
, Onur Halit Yenice
, Tuncay Özcan
, Aziz Kemal Konyalıoğlu^*
, Tuğçe Beldek Apaydın

^*Corresponding author for this work

Department of Management Engineering

Istanbul Technical University
University of Strathclyde

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

Abstract

E-commerce is a rapidly growing sector that has become increasingly important in recent years. The COVID-19 pandemic has had a significant impact on the e-commerce sector, with a surge in online shopping as people were forced to stay home. In Turkey, the e-commerce market grew by 18% in 2019 and is expected to continue to grow in the coming years. The pandemic has led to an increase in demand for certain products, such as sports equipment, shavers, and food delivery services. E-commerce has become more popular due to its convenience, variety of products, and contactless payment options. The Turkish government has also taken steps to promote e-commerce, such as providing tax breaks for businesses that sell online. Thus, we aim to analyse the Impact of the COVID-19 Outbreak on Customer Purchasing Behavior by using clustering and classification algorithms in Turkish e-commerce sector. This study will provide an insight about how the pandemic affects the sales and the behaviour of e-commerce sector patterns in Turkey.

Original language	English
Title of host publication	Industrial Engineering in the Industry 4.0 Era - Selected Papers from ISPR2023
Editors	Numan M. Durakbasa, M. Güneş Gençyılmaz
Publisher	Springer Science and Business Media Deutschland GmbH
Pages	16-29
Number of pages	14
ISBN (Print)	9783031539909
DOIs	https://doi.org/10.1007/978-3-031-53991-6_2
Publication status	Published - 2024
Event	International Symposium for Production Research, ISPR 2023 - Antalya, Turkey Duration: 5 Oct 2023 → 7 Oct 2023

Publication series

Name	Lecture Notes in Mechanical Engineering
ISSN (Print)	2195-4356
ISSN (Electronic)	2195-4364

Conference

Conference	International Symposium for Production Research, ISPR 2023
Country/Territory	Turkey
City	Antalya
Period	5/10/23 → 7/10/23

Bibliographical note

Publisher Copyright:
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 3 Good Health and Well-being

Keywords

Clustering
Customer Purchasing Behavior
E-commerce
K-means
Pandemic Outbreak
RFM

Access to Document

10.1007/978-3-031-53991-6_2

Cite this

Pınar, A., Yenice, O. H., Özcan, T., Konyalıoğlu, A. K., & Apaydın, T. B. (2024). The Impact of the COVID-19 Outbreak on Customer Purchasing Behavior in the E-commerce Sector Project. In N. M. Durakbasa, & M. G. Gençyılmaz (Eds.), Industrial Engineering in the Industry 4.0 Era - Selected Papers from ISPR2023 (pp. 16-29). (Lecture Notes in Mechanical Engineering). Springer Science and Business Media Deutschland GmbH. https://doi.org/10.1007/978-3-031-53991-6_2

Pınar, Artun ; Yenice, Onur Halit ; Özcan, Tuncay et al. / The Impact of the COVID-19 Outbreak on Customer Purchasing Behavior in the E-commerce Sector Project. Industrial Engineering in the Industry 4.0 Era - Selected Papers from ISPR2023. editor / Numan M. Durakbasa ; M. Güneş Gençyılmaz. Springer Science and Business Media Deutschland GmbH, 2024. pp. 16-29 (Lecture Notes in Mechanical Engineering).

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title = "The Impact of the COVID-19 Outbreak on Customer Purchasing Behavior in the E-commerce Sector Project",

abstract = "E-commerce is a rapidly growing sector that has become increasingly important in recent years. The COVID-19 pandemic has had a significant impact on the e-commerce sector, with a surge in online shopping as people were forced to stay home. In Turkey, the e-commerce market grew by 18\% in 2019 and is expected to continue to grow in the coming years. The pandemic has led to an increase in demand for certain products, such as sports equipment, shavers, and food delivery services. E-commerce has become more popular due to its convenience, variety of products, and contactless payment options. The Turkish government has also taken steps to promote e-commerce, such as providing tax breaks for businesses that sell online. Thus, we aim to analyse the Impact of the COVID-19 Outbreak on Customer Purchasing Behavior by using clustering and classification algorithms in Turkish e-commerce sector. This study will provide an insight about how the pandemic affects the sales and the behaviour of e-commerce sector patterns in Turkey.",

keywords = "Clustering, Customer Purchasing Behavior, E-commerce, K-means, Pandemic Outbreak, RFM",

author = "Artun Pınar and Yenice, \{Onur Halit\} and Tuncay {\"O}zcan and Konyalıoğlu, \{Aziz Kemal\} and Apaydın, \{Tuğ{\c c}e Beldek\}",

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Pınar, A, Yenice, OH, Özcan, T , Konyalıoğlu, AK & Apaydın, TB 2024, The Impact of the COVID-19 Outbreak on Customer Purchasing Behavior in the E-commerce Sector Project. in NM Durakbasa & MG Gençyılmaz (eds), Industrial Engineering in the Industry 4.0 Era - Selected Papers from ISPR2023. Lecture Notes in Mechanical Engineering, Springer Science and Business Media Deutschland GmbH, pp. 16-29, International Symposium for Production Research, ISPR 2023, Antalya, Turkey, 5/10/23. https://doi.org/10.1007/978-3-031-53991-6_2

The Impact of the COVID-19 Outbreak on Customer Purchasing Behavior in the E-commerce Sector Project. / Pınar, Artun; Yenice, Onur Halit; Özcan, Tuncay et al.
Industrial Engineering in the Industry 4.0 Era - Selected Papers from ISPR2023. ed. / Numan M. Durakbasa; M. Güneş Gençyılmaz. Springer Science and Business Media Deutschland GmbH, 2024. p. 16-29 (Lecture Notes in Mechanical Engineering).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

TY - GEN

T1 - The Impact of the COVID-19 Outbreak on Customer Purchasing Behavior in the E-commerce Sector Project

AU - Pınar, Artun

AU - Yenice, Onur Halit

AU - Özcan, Tuncay

AU - Konyalıoğlu, Aziz Kemal

AU - Apaydın, Tuğçe Beldek

N1 - Publisher Copyright: © The Author(s), under exclusive license to Springer Nature Switzerland AG 2024.

PY - 2024

Y1 - 2024

N2 - E-commerce is a rapidly growing sector that has become increasingly important in recent years. The COVID-19 pandemic has had a significant impact on the e-commerce sector, with a surge in online shopping as people were forced to stay home. In Turkey, the e-commerce market grew by 18% in 2019 and is expected to continue to grow in the coming years. The pandemic has led to an increase in demand for certain products, such as sports equipment, shavers, and food delivery services. E-commerce has become more popular due to its convenience, variety of products, and contactless payment options. The Turkish government has also taken steps to promote e-commerce, such as providing tax breaks for businesses that sell online. Thus, we aim to analyse the Impact of the COVID-19 Outbreak on Customer Purchasing Behavior by using clustering and classification algorithms in Turkish e-commerce sector. This study will provide an insight about how the pandemic affects the sales and the behaviour of e-commerce sector patterns in Turkey.

AB - E-commerce is a rapidly growing sector that has become increasingly important in recent years. The COVID-19 pandemic has had a significant impact on the e-commerce sector, with a surge in online shopping as people were forced to stay home. In Turkey, the e-commerce market grew by 18% in 2019 and is expected to continue to grow in the coming years. The pandemic has led to an increase in demand for certain products, such as sports equipment, shavers, and food delivery services. E-commerce has become more popular due to its convenience, variety of products, and contactless payment options. The Turkish government has also taken steps to promote e-commerce, such as providing tax breaks for businesses that sell online. Thus, we aim to analyse the Impact of the COVID-19 Outbreak on Customer Purchasing Behavior by using clustering and classification algorithms in Turkish e-commerce sector. This study will provide an insight about how the pandemic affects the sales and the behaviour of e-commerce sector patterns in Turkey.

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KW - Customer Purchasing Behavior

KW - E-commerce

KW - K-means

KW - Pandemic Outbreak

KW - RFM

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AN - SCOPUS:85187790692

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BT - Industrial Engineering in the Industry 4.0 Era - Selected Papers from ISPR2023

A2 - Durakbasa, Numan M.

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PB - Springer Science and Business Media Deutschland GmbH

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ER -

Pınar A, Yenice OH, Özcan T , Konyalıoğlu AK, Apaydın TB. The Impact of the COVID-19 Outbreak on Customer Purchasing Behavior in the E-commerce Sector Project. In Durakbasa NM, Gençyılmaz MG, editors, Industrial Engineering in the Industry 4.0 Era - Selected Papers from ISPR2023. Springer Science and Business Media Deutschland GmbH. 2024. p. 16-29. (Lecture Notes in Mechanical Engineering). doi: 10.1007/978-3-031-53991-6_2

The Impact of the COVID-19 Outbreak on Customer Purchasing Behavior in the E-commerce Sector Project

Abstract

Publication series

Conference

Bibliographical note

UN SDGs

Keywords

Access to Document

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Cite this