The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor: Moderating Role of Religious Orientation

Elif Karaosmanoglu; Didem Gamze Isiksal

doi:10.1007/978-3-319-29877-1_130

The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor: Moderating Role of Religious Orientation

Elif Karaosmanoglu^*, Didem Gamze Isiksal

^*Corresponding author for this work

Department of Management Engineering

Istanbul Technical University

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Abstract

Since branding is a social construct as much as an economic construct (Fan 2005), brands are considered as a part of modern-day social customer’s life. Therefore, corporate brands and their unethical behavior are scrutinized more closely. The examples such as Apple’s labor violations while producing iPhone in China or Samsung’s infringing on several patents and design of Apple products had significant effects on the brand–consumer relationships (Aaker et al. 2004; Paulssen and Bagozzi 2009) regardless of loss types and severity of transgressions.

Original language	English
Title of host publication	Developments in Marketing Science
Subtitle of host publication	Proceedings of the Academy of Marketing Science
Publisher	Springer Nature
Pages	687-691
Number of pages	5
DOIs	https://doi.org/10.1007/978-3-319-29877-1_130
Publication status	Published - 2016

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Bibliographical note

Publisher Copyright:
© 2016, Academy of Marketing Science.

Keywords

Customer Relationship Management
Ethical Judgment
Intrinsic Religiosity
Religious Orientation
Unethical Behavior

Access to Document

10.1007/978-3-319-29877-1_130

Cite this

Karaosmanoglu, E., & Isiksal, D. G. (2016). The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor: Moderating Role of Religious Orientation. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 687-691). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-319-29877-1_130

Karaosmanoglu, Elif ; Isiksal, Didem Gamze. / The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor : Moderating Role of Religious Orientation. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2016. pp. 687-691 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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abstract = "Since branding is a social construct as much as an economic construct (Fan 2005), brands are considered as a part of modern-day social customer{\textquoteright}s life. Therefore, corporate brands and their unethical behavior are scrutinized more closely. The examples such as Apple{\textquoteright}s labor violations while producing iPhone in China or Samsung{\textquoteright}s infringing on several patents and design of Apple products had significant effects on the brand–consumer relationships (Aaker et al. 2004; Paulssen and Bagozzi 2009) regardless of loss types and severity of transgressions.",

keywords = "Customer Relationship Management, Ethical Judgment, Intrinsic Religiosity, Religious Orientation, Unethical Behavior",

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Karaosmanoglu, E & Isiksal, DG 2016, The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor: Moderating Role of Religious Orientation. in Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, pp. 687-691. https://doi.org/10.1007/978-3-319-29877-1_130

The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor: Moderating Role of Religious Orientation. / Karaosmanoglu, Elif; Isiksal, Didem Gamze.
Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature, 2016. p. 687-691 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

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AU - Isiksal, Didem Gamze

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N2 - Since branding is a social construct as much as an economic construct (Fan 2005), brands are considered as a part of modern-day social customer’s life. Therefore, corporate brands and their unethical behavior are scrutinized more closely. The examples such as Apple’s labor violations while producing iPhone in China or Samsung’s infringing on several patents and design of Apple products had significant effects on the brand–consumer relationships (Aaker et al. 2004; Paulssen and Bagozzi 2009) regardless of loss types and severity of transgressions.

AB - Since branding is a social construct as much as an economic construct (Fan 2005), brands are considered as a part of modern-day social customer’s life. Therefore, corporate brands and their unethical behavior are scrutinized more closely. The examples such as Apple’s labor violations while producing iPhone in China or Samsung’s infringing on several patents and design of Apple products had significant effects on the brand–consumer relationships (Aaker et al. 2004; Paulssen and Bagozzi 2009) regardless of loss types and severity of transgressions.

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KW - Ethical Judgment

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Karaosmanoglu E, Isiksal DG. The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor: Moderating Role of Religious Orientation. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer Nature. 2016. p. 687-691. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-29877-1_130

The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor: Moderating Role of Religious Orientation

Abstract

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Keywords

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