TY - GEN
T1 - Sales forecasting for a Turkish paint producer
T2 - Computational Intelligence in Decision and Control - 8th International FLINS Conference
AU - Ustundag, Alp
AU - Cevikcan, Emre
AU - Kilinc, Mehmet Serdar
PY - 2008
Y1 - 2008
N2 - Sales forecasting has a great impact on facilitating effective and efficient allocation of scarce resources. However, how to best model and forecast sales has been a long-standing issue. There is no best method of forecasting in all circumstances. Therefore, confidence in the accuracy of sales forecasts is derived by corroborating the results using two or more methods. This paper evaluates the relative performance of Linear Multiple Regression, Artificial Neural Networks and Adaptive Neuro Fuzzy Networks by applying them to the problem of sales forecasting for a Turkish paint producer firm. The results indicate that Adaptive Neuro Fuzzy Networks yields better forecasting accuracy in terms of Root Mean Square Error and Mean Absolute Deviation.
AB - Sales forecasting has a great impact on facilitating effective and efficient allocation of scarce resources. However, how to best model and forecast sales has been a long-standing issue. There is no best method of forecasting in all circumstances. Therefore, confidence in the accuracy of sales forecasts is derived by corroborating the results using two or more methods. This paper evaluates the relative performance of Linear Multiple Regression, Artificial Neural Networks and Adaptive Neuro Fuzzy Networks by applying them to the problem of sales forecasting for a Turkish paint producer firm. The results indicate that Adaptive Neuro Fuzzy Networks yields better forecasting accuracy in terms of Root Mean Square Error and Mean Absolute Deviation.
UR - http://www.scopus.com/inward/record.url?scp=58049143614&partnerID=8YFLogxK
U2 - 10.1142/9789812799470_0008
DO - 10.1142/9789812799470_0008
M3 - Conference contribution
AN - SCOPUS:58049143614
SN - 981279946X
SN - 9789812799463
T3 - World Scientific Proceedings Series on Computer Engineering and Information Science 1; Computational Intelligence in Decision and Control - Proceedings of the 8th International FLINS Conference
SP - 49
EP - 54
BT - World Scientific Proceedings Series on Computer Engineering and Information Science 1; Computational Intelligence in Decision and Control - Proceedings of the 8th International FLINS Conference
PB - World Scientific Publishing Co. Pte Ltd
Y2 - 21 September 2008 through 24 September 2008
ER -