Revealing recreational settlement image from tourist sketch maps: a mediterranean holiday village

Ömer Erem*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

4 Citations (Scopus)

Abstract

Tourists experience events, activities, and spaces in holiday destinations. On-site perception occurs with wayfinding, cognitive mapping, and completing memorable experience. Holiday villages are destinations that meet tourists' daily recreation needs as dining, resting, and socializing. This study investigates holiday village components that impact tourist cognitive maps with sketch mapping and questionnaire techniques. The theoretical base proposes a dual-channel cognitive mapping model with personal and environmental variables for unit and route distortions on sketch maps. Cognitive mapping is affected by gender, visit repeat, sign usage, landmark usage, unit’s distance to main entrance and route, route length, and route’s orientation on site.

Original languageEnglish
Pages (from-to)685-701
Number of pages17
JournalAsia Pacific Journal of Tourism Research
Volume26
Issue number6
DOIs
Publication statusPublished - 2021

Bibliographical note

Publisher Copyright:
© 2021 Asia Pacific Tourism Association.

Keywords

  • cognitive distortions
  • Cognitive maps
  • holiday village
  • holiday village image
  • onsite experience
  • sketch maps

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