Prioritization of business analytics projects using interval type-2 fuzzy AHP

Basar Oztaysi*, Sezi Cevik Onar, Cengiz Kahraman

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

13 Citations (Scopus)

Abstract

Because of emerging technologies, a vast amount of data can be stored and processed very easily. These advances also affect companies and many new projects are being proposed. Business analytics is the umbrella term for these projects and it denotes to the skills, technologies, activities aiming at assessment and exploration of past performance to gain an understanding for better decision making. Data and analytical models are the two main pillars of business analytics. Business analytics project can be grouped into three main groups: (i) descriptive analytics, efforts to understand what has happened in the company, (ii) predictive analytics, efforts to figure out the result of an future event, and (iii) prescriptive analytics use mathematical and computational sciences to suggest decision options to take advantage of the results of descriptive and predictive analytics. In this study a prioritization method for possible business analytics projects using Type-2 fuzzy AHP is proposed. Proposed model is composed of six criteria namely, strategic value, competitiveness, customer relations, improved decision-making, improved operations, and data quality.

Original languageEnglish
Title of host publicationAdvances in Fuzzy Logic and Technology 2017 - Proceedings of
Subtitle of host publicationEUSFLAT-2017 – The 10th Conference of the European Society for Fuzzy Logic and Technology, IWIFSGN’2017 – The 16th International Workshop on Intuitionistic Fuzzy Sets and Generalized Nets
EditorsKrassimir T. Atanassov, Maciej Krawczak, Janusz Kacprzyk, Eulalia Szmidt, Slawomir Zadrozny, Maciej Krawczak
PublisherSpringer Verlag
Pages106-117
Number of pages12
ISBN (Print)9783319668260
DOIs
Publication statusPublished - 2018
EventConference of the European Society for Fuzzy Logic and Technology, EUSFLAT 2017 and 16th International Workshop on Intuitionistic Fuzzy Sets and Generalized Nets, IWIFSGN 2017 - Warsaw, Poland
Duration: 11 Sept 201715 Sept 2017

Publication series

NameAdvances in Intelligent Systems and Computing
Volume643
ISSN (Print)2194-5357

Conference

ConferenceConference of the European Society for Fuzzy Logic and Technology, EUSFLAT 2017 and 16th International Workshop on Intuitionistic Fuzzy Sets and Generalized Nets, IWIFSGN 2017
Country/TerritoryPoland
CityWarsaw
Period11/09/1715/09/17

Bibliographical note

Publisher Copyright:
© 2018, Springer International Publishing AG.

Keywords

  • Business analytics
  • Interval type-2 fuzzy sets
  • Multicriteria decision making
  • Project selection
  • Type-2 fuzzy AHP

Fingerprint

Dive into the research topics of 'Prioritization of business analytics projects using interval type-2 fuzzy AHP'. Together they form a unique fingerprint.

Cite this