Modified grey relational analysis integrated with grey dematel approach for the performance evaluation of retail stores

Tuncay Ozcan*, Fatih Tuysuz

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

26 Citations (Scopus)

Abstract

Performance evaluation is one of the most important problems for retail chains and may have effect on tactical and strategic decisions. This paper proposes a grey-based multi-criteria performance evaluation model for retail sector. This model integrates Decision-Making Trial and Evaluation Laboratory (DEMATEL) and modified Grey Relational Analysis (GRA) methods. First, the grey-based DEMATEL method is used for determining the importance of performance indicators to be used in GRA based on the experts' assessments. Then, the proposed modified GRA method is used for the performance evaluation and ranking of retail stores with respect to the predetermined performance indicators. Finally, the effectiveness and the applicability of the developed approach are illustrated with a case study with the actual data taken from a retail chain in Turkey.

Original languageEnglish
Pages (from-to)353-386
Number of pages34
JournalInternational Journal of Information Technology and Decision Making
Volume15
Issue number2
DOIs
Publication statusPublished - 1 Mar 2016
Externally publishedYes

Bibliographical note

Publisher Copyright:
© 2016 World Scientific Publishing Company.

Keywords

  • DEMATEL
  • Grey decision-making
  • Grey relational analysis
  • Performance evaluation
  • Retailing

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