Model for the Logic Determination of Innovation Ideas for Technical Systems

Gunther Schuh, Thomas Schwarberg, Jonas Muhlbauer, Nihan Yildirim

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

Abstract

No company can survive in today's market environment without being innovative. Every innovation starts with an innovation idea (referred to as 'idea' within this paper). Creativity techniques like Design Thinking enable the generation of a variety of ideas. However, selecting the right ideas for development and market launch imposes a challenge to companies which is yet unsolved. Recent studies show that only one out of 3,000 initially selected ideas leads to a successful product innovation. This poor success rate is due to an exclusive focus of today's evaluation processes on the idea's potential economic return. The functional and technological realization of this potential, however, is mostly neglected. Therefore, this paper aims at developing a model for assessing the realizability of innovation ideas for technical systems. For this purpose, the authors suggest applying the concept of logic determination to the evaluation of ideas.

Original languageEnglish
Title of host publication2020 61st International Scientific Conference on Information Technology and Management Science of Riga Technical University, ITMS 2020 - Proceedings
EditorsJanis Grabis, Andrejs Romanovs, Galina Kulesova
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Electronic)9781728191058
DOIs
Publication statusPublished - 15 Oct 2020
Event61st International Scientific Conference on Information Technology and Management Science of Riga Technical University, ITMS 2020 - Riga, Latvia
Duration: 15 Oct 202016 Oct 2020

Publication series

Name2020 61st International Scientific Conference on Information Technology and Management Science of Riga Technical University, ITMS 2020 - Proceedings

Conference

Conference61st International Scientific Conference on Information Technology and Management Science of Riga Technical University, ITMS 2020
Country/TerritoryLatvia
CityRiga
Period15/10/2016/10/20

Bibliographical note

Publisher Copyright:
© 2020 IEEE.

Keywords

  • idea evaluation
  • idea logic
  • idea management
  • idea model
  • ideation process
  • innovation
  • innovation management
  • innovation process

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