Abstract
Angora rabbit fibre is a fine animal fibre that is categorized in specialty fibre groups with cashmere and mohair. In the scope of this study, various marketing strategies for Angora rabbit wool were explained. A new marketing model, so-called " contracted-breeder", has been generated recently and is currently being applied by a domestic breeder in Turkey. These models were evaluated for their potential as a strategy in Angora rabbit wool business and marketing. Some suggestions were highlighted for the future of Angora rabbit rearing in Turkey. A short overview of international Angora wool market and production has also been given for better understanding.
| Original language | English |
|---|---|
| Pages (from-to) | 19-34 |
| Number of pages | 16 |
| Journal | Wool Technology and Sheep Breeding |
| Volume | 52 |
| Issue number | 1 |
| Publication status | Published - 2004 |
| Externally published | Yes |
Keywords
- Angora market
- Angora rabbit wool
- Marketing models