Investigating supply chain resilience in digital car sharing enterprises: a case study from Turkey

Purpose – The purpose of this study is to extract factors enabling the digital car sharing enterprises' supply chain resilience (SCR), to interpret different factor prioritizations in terms of industry representatives’ assessments and specialties, and to discuss the results by applying and comparing different ranking techniques. Design/methodology/approach – To achieve the purpose, the factors were identified via an in-depth systematic literature review, and next, these factors were examined by industry representatives to gather the decision matrices, then analytic hierarchy process (AHP) and measuring attractiveness by a categorical based evaluation technique (MACBETH) were applied separately to model the decision problem, and finally the findings were interpreted with different participants’ perspectives. Findings – The findings revealed that the AHP and MACBETH provide nearly identical rankings in terms of main factors by implying the significance of the triple bottom line of sustainability. Therefore, the economic, social, and environmental dimensions of sustainability should be accomplished to obtain a resilient digital car sharing enterprise supply chain. In addition, readiness and agility are the other important factors affecting the enterprises’ resilience, and finally, although digitalization seemed to be the least important one, its sub-factor emerged at the top of the ranking list. Originality/value – Up to the authors’ knowledge, this is the first study in the literature that focuses on the SCR of car sharing companies, a particular type of digital enterprise, and uses AHP and MACBETH to examine the important factors that might affect the SCR of these companies. Practitioners should take the findings of both methods into account when evaluating the results and determine the short- and long-term strategies accordingly.