Abstract
In this study, a methodology for an internal benchmarking process was proposed for apparel retailer companies with the subaims of the identification of customers' requirements and the determination of working procedures related with them. To this aim, in the methodology of customer satisfaction and process benchmarking, Quality Function Deployment (QFD) and Analytical Hierarchy Process (AHP) were used in combination with some minor modifications within QFD. The proposed methodology was implemented on the two departments of an apparel retailer company.
| Original language | English |
|---|---|
| Pages (from-to) | 352-358 |
| Number of pages | 7 |
| Journal | Tekstil ve Konfeksiyon |
| Volume | 25 |
| Issue number | 4 |
| Publication status | Published - 1 Oct 2015 |
Keywords
- Analytical Hierarchy Process
- Apparel Retailer.
- Customer Satisfaction Benchmarking
- Internal Benchmarking
- Process Benchmarking
- Quality Function Deployment