Hazir giyim sektörü senaryolari için aktör ilişkilerinin mactor yöntemiyle incelenmesi

Translated title of the contribution: Analyzing actors' relation for apparel industry scenarios using mactor method

Canan Saricam*, Fatma Kalaoglu, Seçkin Polat

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)

Abstract

It is very important to analyze the attitude and behavior of the actors toward to possible events in order to forecast the future realistically and to realize accurate strategies for Turkish apparel industry in today's competitive environment. In this study, the impacts of the actors in developing future scenarios for Turkish apparel industry, were analyzed using the Mactor (Matrix of Alliances and Conflicts: Tactics, Objectives and Recommendations) method, which is the sub-module of Godet's scenario planning method. At the end of the analysis, two different actor groups were revealed that similar attitudes and behaviors will be influential on the apparel industry. While one actor group will play a role by differentiating themselves; the other actor group has the tendency of continuing to produce low priced goods.

Translated title of the contributionAnalyzing actors' relation for apparel industry scenarios using mactor method
Original languageTurkish
Pages (from-to)24-32
Number of pages9
JournalTekstil ve Muhendis
Volume21
Issue number93
DOIs
Publication statusPublished - 2014

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