TY - GEN
T1 - GSM churn management using an adaptive neuro-fuzzy inference system
AU - Karahoca, Adem
AU - Karahoca, Dilek
AU - Aydin, Nizamettin
PY - 2007
Y1 - 2007
N2 - The movement of subscribers from one operator to another operator is named as churn management for looking for better and cheaper products and services. As markets become saturated and competition intensifies, customers have more choices to take promotions from alternative telecom operators in Turkish GSM (Global Services of Mobile Communications) sector. This study compares various data mining techniques to obtain best practical solution for churning customer detection. Test results offer the Adaptive Neuro Fuzzy Inference System (ANFIS) as a means to efficient churn management methodology. The test bed results show that ANFIS provides 85% of sensitivity with 88% of specificity where it classified 80% of the instances correctly.
AB - The movement of subscribers from one operator to another operator is named as churn management for looking for better and cheaper products and services. As markets become saturated and competition intensifies, customers have more choices to take promotions from alternative telecom operators in Turkish GSM (Global Services of Mobile Communications) sector. This study compares various data mining techniques to obtain best practical solution for churning customer detection. Test results offer the Adaptive Neuro Fuzzy Inference System (ANFIS) as a means to efficient churn management methodology. The test bed results show that ANFIS provides 85% of sensitivity with 88% of specificity where it classified 80% of the instances correctly.
UR - http://www.scopus.com/inward/record.url?scp=50249179150&partnerID=8YFLogxK
U2 - 10.1109/IPC.2007.119
DO - 10.1109/IPC.2007.119
M3 - Conference contribution
AN - SCOPUS:50249179150
SN - 0769530060
SN - 9780769530062
T3 - Proceedings The 2007 International Conference on Intelligent Pervasive Computing, IPC 2007
SP - 323
EP - 326
BT - Proceedings The 2007 International Conference on Intelligent Pervasive Computing, IPC 2007
T2 - 2007 International Conference on Intelligent Pervasive Computing, IPC 2007
Y2 - 11 October 2007 through 13 October 2007
ER -