GSM churn management using an adaptive neuro-fuzzy inference system

Adem Karahoca*, Dilek Karahoca, Nizamettin Aydin

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

3 Citations (Scopus)

Abstract

The movement of subscribers from one operator to another operator is named as churn management for looking for better and cheaper products and services. As markets become saturated and competition intensifies, customers have more choices to take promotions from alternative telecom operators in Turkish GSM (Global Services of Mobile Communications) sector. This study compares various data mining techniques to obtain best practical solution for churning customer detection. Test results offer the Adaptive Neuro Fuzzy Inference System (ANFIS) as a means to efficient churn management methodology. The test bed results show that ANFIS provides 85% of sensitivity with 88% of specificity where it classified 80% of the instances correctly.

Original languageEnglish
Title of host publicationProceedings The 2007 International Conference on Intelligent Pervasive Computing, IPC 2007
Pages323-326
Number of pages4
DOIs
Publication statusPublished - 2007
Externally publishedYes
Event2007 International Conference on Intelligent Pervasive Computing, IPC 2007 - Jeju Island, Korea, Republic of
Duration: 11 Oct 200713 Oct 2007

Publication series

NameProceedings The 2007 International Conference on Intelligent Pervasive Computing, IPC 2007

Conference

Conference2007 International Conference on Intelligent Pervasive Computing, IPC 2007
Country/TerritoryKorea, Republic of
CityJeju Island
Period11/10/0713/10/07

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