Gender prediction from classified indoor customer paths by fuzzy c-medoids clustering

Onur Dogan*, Basar Oztaysi

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

3 Citations (Scopus)

Abstract

Customer oriented systems provides advantages to companies in competitive environment. Understanding customers is a fundamental problem to present individualized offers. Gender information, which is one of the demographic information of customers, mainly cannot be obtained by data collection technologies. Therefore, various techniques are developed to predict unknown genders of customers. In this study, customer genders are predicted from their paths in a shopping mall using fuzzy set theory. A fuzzy classification method based on Levenshtein distance is developed for string data that refer to the indoor customer paths. Although there are several ways to predict the gender, no study has focused on path-based gender classification. The originality of the study is to classify customer data into the gender classes using indoor paths.

Original languageEnglish
Title of host publicationIntelligent and Fuzzy Techniques in Big Data Analytics and Decision Making - Proceedings of the INFUS 2019 Conference
EditorsCengiz Kahraman, Sezi Cevik Onar, Basar Oztaysi, Irem Ucal Sari, Selcuk Cebi, A.Cagri Tolga
PublisherSpringer Verlag
Pages160-169
Number of pages10
ISBN (Print)9783030237554
DOIs
Publication statusPublished - 2020
EventInternational Conference on Intelligent and Fuzzy Systems, INFUS 2019 - Istanbul, Turkey
Duration: 23 Jul 201925 Jul 2019

Publication series

NameAdvances in Intelligent Systems and Computing
Volume1029
ISSN (Print)2194-5357
ISSN (Electronic)2194-5365

Conference

ConferenceInternational Conference on Intelligent and Fuzzy Systems, INFUS 2019
Country/TerritoryTurkey
CityIstanbul
Period23/07/1925/07/19

Bibliographical note

Publisher Copyright:
© 2020, Springer Nature Switzerland AG.

Keywords

  • Fuzzy C-Medoids
  • Gender prediction
  • Indoor paths
  • Levenshtein distances
  • Path classification

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