Fuzzy evaluation of a new search engine project to fundraise NGOs

Irem Ucal Sari*, Duygu Sergi, Can Aytore

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

1 Citation (Scopus)

Abstract

Non-governmental organizations (NGOs) mostly use donations to fundraise their projects. In general, to increase the donations there is a need for a platform that brings the donators, members and NGOs together. In this paper, a new search engine project is proposed that uses the advertising incomes through user searches to fundraise several NGOs. In addition, it enables the users to get information about the projects of fundraised NGOs and the amount of the money needed for these projects. By this way, it increases social awareness. In this paper, at first, the cost parameters of this social project are determined and the economic feasibility of the project is investigated using fuzzy breakeven analysis.

Original languageEnglish
Title of host publicationIntelligent and Fuzzy Techniques in Big Data Analytics and Decision Making - Proceedings of the INFUS 2019 Conference
EditorsCengiz Kahraman, Sezi Cevik Onar, Basar Oztaysi, Irem Ucal Sari, Selcuk Cebi, A.Cagri Tolga
PublisherSpringer Verlag
Pages1297-1304
Number of pages8
ISBN (Print)9783030237554
DOIs
Publication statusPublished - 2020
EventInternational Conference on Intelligent and Fuzzy Systems, INFUS 2019 - Istanbul, Turkey
Duration: 23 Jul 201925 Jul 2019

Publication series

NameAdvances in Intelligent Systems and Computing
Volume1029
ISSN (Print)2194-5357
ISSN (Electronic)2194-5365

Conference

ConferenceInternational Conference on Intelligent and Fuzzy Systems, INFUS 2019
Country/TerritoryTurkey
CityIstanbul
Period23/07/1925/07/19

Bibliographical note

Publisher Copyright:
© 2020, Springer Nature Switzerland AG.

Keywords

  • Fundraising
  • Fuzzy breakeven analysis
  • Search engines
  • Social business

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