Future oriented positioning analysis with Bayesian networks

Burak Dereli; Umut Asan; Çigdem Kadaifçi

doi:10.1142/9789814417747_0003

Future oriented positioning analysis with Bayesian networks

Burak Dereli, Umut Asan, Çigdem Kadaifçi

Department of Industrial Engineering

Istanbul Technical University

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

1 Citation (Scopus)

Abstract

This study suggests a future oriented probabilistic approach to the positioning analysis of the videogame console industry. In comparison to the common multivariate positioning techniques, the proposed approach, using Bayesian networks, is less restrictive and attempts to incorporate the potential influences of external factors as well as marketing strategies into the positioning analysis. This provides a better understanding of how the market and its complex environment may evolve in the future and how they can be influenced in favor of one's own product/brand.

Original language	English
Title of host publication	World Scientific Proc. Series on Computer Engineering and Information Science 7; Uncertainty Modeling in Knowledge Engineering and Decision Making - Proceedings of the 10th International FLINS Conf.
Publisher	World Scientific Publishing Co. Pte Ltd
Pages	15-21
Number of pages	7
ISBN (Print)	9789814417730
DOIs	https://doi.org/10.1142/9789814417747_0003
Publication status	Published - 2012
Event	10th International Fuzzy Logic and Intelligent Technologies inNuclear Science Conference, FLINS 2012 - Istanbul, Turkey Duration: 26 Aug 2012 → 29 Aug 2012

Publication series

Name	World Scientific Proc. Series on Computer Engineering and Information Science 7; Uncertainty Modeling in Knowledge Engineering and Decision Making - Proceedings of the 10th International FLINS Conf.
Volume	7

Conference

Conference	10th International Fuzzy Logic and Intelligent Technologies inNuclear Science Conference, FLINS 2012
Country/Territory	Turkey
City	Istanbul
Period	26/08/12 → 29/08/12

Access to Document

10.1142/9789814417747_0003

Cite this

Dereli, B., Asan, U., & Kadaifçi, Ç. (2012). Future oriented positioning analysis with Bayesian networks. In World Scientific Proc. Series on Computer Engineering and Information Science 7; Uncertainty Modeling in Knowledge Engineering and Decision Making - Proceedings of the 10th International FLINS Conf. (pp. 15-21). (World Scientific Proc. Series on Computer Engineering and Information Science 7; Uncertainty Modeling in Knowledge Engineering and Decision Making - Proceedings of the 10th International FLINS Conf.; Vol. 7). World Scientific Publishing Co. Pte Ltd. https://doi.org/10.1142/9789814417747_0003

Dereli, Burak ; Asan, Umut ; Kadaifçi, Çigdem. / Future oriented positioning analysis with Bayesian networks. World Scientific Proc. Series on Computer Engineering and Information Science 7; Uncertainty Modeling in Knowledge Engineering and Decision Making - Proceedings of the 10th International FLINS Conf.. World Scientific Publishing Co. Pte Ltd, 2012. pp. 15-21 (World Scientific Proc. Series on Computer Engineering and Information Science 7; Uncertainty Modeling in Knowledge Engineering and Decision Making - Proceedings of the 10th International FLINS Conf.).

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title = "Future oriented positioning analysis with Bayesian networks",

abstract = "This study suggests a future oriented probabilistic approach to the positioning analysis of the videogame console industry. In comparison to the common multivariate positioning techniques, the proposed approach, using Bayesian networks, is less restrictive and attempts to incorporate the potential influences of external factors as well as marketing strategies into the positioning analysis. This provides a better understanding of how the market and its complex environment may evolve in the future and how they can be influenced in favor of one's own product/brand.",

author = "Burak Dereli and Umut Asan and {\c C}igdem Kadaif{\c c}i",

year = "2012",

doi = "10.1142/9789814417747_0003",

language = "English",

isbn = "9789814417730",

series = "World Scientific Proc. Series on Computer Engineering and Information Science 7; Uncertainty Modeling in Knowledge Engineering and Decision Making - Proceedings of the 10th International FLINS Conf.",

publisher = "World Scientific Publishing Co. Pte Ltd",

pages = "15--21",

booktitle = "World Scientific Proc. Series on Computer Engineering and Information Science 7; Uncertainty Modeling in Knowledge Engineering and Decision Making - Proceedings of the 10th International FLINS Conf.",

address = "Singapore",

note = "10th International Fuzzy Logic and Intelligent Technologies inNuclear Science Conference, FLINS 2012 ; Conference date: 26-08-2012 Through 29-08-2012",

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Dereli, B, Asan, U & Kadaifçi, Ç 2012, Future oriented positioning analysis with Bayesian networks. in World Scientific Proc. Series on Computer Engineering and Information Science 7; Uncertainty Modeling in Knowledge Engineering and Decision Making - Proceedings of the 10th International FLINS Conf.. World Scientific Proc. Series on Computer Engineering and Information Science 7; Uncertainty Modeling in Knowledge Engineering and Decision Making - Proceedings of the 10th International FLINS Conf., vol. 7, World Scientific Publishing Co. Pte Ltd, pp. 15-21, 10th International Fuzzy Logic and Intelligent Technologies inNuclear Science Conference, FLINS 2012, Istanbul, Turkey, 26/08/12. https://doi.org/10.1142/9789814417747_0003

Future oriented positioning analysis with Bayesian networks. / Dereli, Burak; Asan, Umut ; Kadaifçi, Çigdem.
World Scientific Proc. Series on Computer Engineering and Information Science 7; Uncertainty Modeling in Knowledge Engineering and Decision Making - Proceedings of the 10th International FLINS Conf.. World Scientific Publishing Co. Pte Ltd, 2012. p. 15-21 (World Scientific Proc. Series on Computer Engineering and Information Science 7; Uncertainty Modeling in Knowledge Engineering and Decision Making - Proceedings of the 10th International FLINS Conf.; Vol. 7).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution › peer-review

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AB - This study suggests a future oriented probabilistic approach to the positioning analysis of the videogame console industry. In comparison to the common multivariate positioning techniques, the proposed approach, using Bayesian networks, is less restrictive and attempts to incorporate the potential influences of external factors as well as marketing strategies into the positioning analysis. This provides a better understanding of how the market and its complex environment may evolve in the future and how they can be influenced in favor of one's own product/brand.

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Dereli B, Asan U , Kadaifçi Ç. Future oriented positioning analysis with Bayesian networks. In World Scientific Proc. Series on Computer Engineering and Information Science 7; Uncertainty Modeling in Knowledge Engineering and Decision Making - Proceedings of the 10th International FLINS Conf.. World Scientific Publishing Co. Pte Ltd. 2012. p. 15-21. (World Scientific Proc. Series on Computer Engineering and Information Science 7; Uncertainty Modeling in Knowledge Engineering and Decision Making - Proceedings of the 10th International FLINS Conf.). doi: 10.1142/9789814417747_0003

Future oriented positioning analysis with Bayesian networks

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